Content and Channel Manager, Global Real Estate & Facilities (GREF)

About the role

Join our dynamic and evolving GREF communications team in a role that offers opportunity for growth and innovation. Within Amazon, The Global Real Estate and Facilities (GREF) organization is responsible for managing the physical workplace – inclusive of programs, products, and services – that helps enable Amazonians to do their best work. The globally diverse team oversees Amazon’s corporate offices in more than 60 countries. GREF programs, products, and services include day-to-day facilities management, on-site food and beverage offerings, commute programs, environmental health & safety, sustainability, launching new corporate offices, and moving employees.

Responsibilities

• Define and govern the strategic purpose, tone and voice, target audience, and operational guardrails for all GREF communication channels.
• Draft SOPs and guidelines for channel usage and content standards.
• Build repeatable, AI-assisted or manual workflows to scale content production and delivery.
• Develop Slack, email, and website templates and write content that optimizes for both user experience and SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Working cross-functionally with tech and product teams, develop AI tools to assist in channel monitoring and auto-response workflows.
• Use reporting tools to analyze channel metrics and content effectiveness, evaluating audience engagement, traffic, conversion/click-thru rates, and ROI.
• Leverage data and insights to identify areas for continuous improvement and evolve strategy, templates, and operations accordingly.

Qualifications

• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field
• 8+ years of equivalent experience
• 5+ years of digital content management, communications, or content strategy experience
• Experience in project or program management
• Experience with AI/ML technologies
• Experience managing multiple internal stakeholders and advising cross-functional teams
• Can show strong verbal and written communication skills
• Experience using content management systems and content tools

Preferred Qualifications

• Experience using data and metrics to measure impact and determine improvements
• Experience developing, deploying and managing AI products at scale
• Experience in technical writing in a relevant field
• 4+ years of content editing/writing experience
• Experience in developing SOP to build mechanism for complicated working process
• Experience working in a matrixed organization
• Strong understanding of SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)