Content & Copy Coordinator

Blackdog Builders, Inc. is seeking a highly organized, detail-driven Content & Copy Coordinator to keep our marketing engine running day-to-day across multiple business units. This position reports to the Director of Marketing and works closely with our Visual Media Specialist, internal stakeholders, and external vendors.

About the role

This role is ideal for someone who enjoys turning strategy into action: building calendars, coordinating timelines, publishing across channels, and ensuring marketing work moves forward smoothly and consistently. You're also a strong writer and editor who can draft and refine copy across channels (web, blog, email, and social), working from brand voice and messaging direction established by the Director of Marketing.

The role supports all Blackdog Builders, Inc. divisions, with an expected workload allocation of approximately 60% service divisions (Blackdog Design/Build/Remodel, Blackdog Basement Finishing, Blackdog Home Services) and 30% retail divisions (FloorMe! and Silver Lake Cabinetry). Allocation may shift based on seasonal priorities and campaign needs. The position is primarily based in Salem, NH, with occasional work from our Nashua, NH location as needed.

Responsibilities

Channel Execution & Publishing

• Maintain and manage the master marketing calendar across brands and channels (social, email, blog, promotions, events, mailings)
• Schedule and publish social media content across business units; support basic community engagement
• Assist with development and deployment of email campaigns (setup, QA, scheduling, coordination)
• Coordinate blog workflow (planning, drafts, formatting, publishing, and alignment with SEO direction)
• Complete routine website updates (basic edits and content updates) and coordinate larger changes with vendors

Written Copy & Content Development

• Draft, edit, and proofread written marketing copy across channels, including:
  • Blog posts (SEO-driven and educational/thought leadership content)
  • Website updates (service pages, landing pages, project pages, promotions)
  • Email campaigns (newsletters, promotions, and nurture sequences)
  • Social captions and post copy aligned to brand voice
• Translate creative briefs, field notes, and internal stakeholder inputs into clear, on-brand messaging
• Maintain consistency in tone, grammar, and messaging across all business units
• Maintain a consistent, organized system for drafts, approvals, and version control

Project & Workflow Management

• Coordinate marketing requests, deadlines, approvals, and handoffs to ensure on-time delivery
• Route creative for review/approval and manage revisions through completion
• Support event logistics and promotional initiatives (materials coordination, timelines, internal communication)
• Organize and maintain marketing assets (file naming, folders, version control) for easy reuse and consistency

Reporting & Performance Support

• Compile and share marketing performance snapshots (email, web, social) and execution status updates
• Flag trends, bottlenecks, or opportunities to improve consistency and results
• Support the Director of Marketing with vendor coordination and documentation as needed (notes, timelines, task tracking)

Cross-Team Support (Occasional)

• Provide occasional backup assistance for phones/lead intake/scheduling when coverage is unavailable (as needed)

Requirements

• 2–5 years of experience in marketing coordination, content management, or a related role
• Strong copywriting, editing, and proofreading skills, with the ability to adapt tone/voice across multiple brands
• Experience managing calendars, deadlines, and multi-step projects across multiple stakeholders
• Familiarity with social scheduling tools, email platforms, and basic website/content management workflows
• Comfortable working in Microsoft Office

Preferred Qualifications

• Experience in the Home Improvement industry
• Familiarity with HubSpot (email, lists/segmentation, content, basic reporting)
• Experience coordinating SEO/blog workflows
• Comfort with light design edits using Adobe tools (resizing, simple adjustments)

Skills

• Excellent written communication and editorial judgment with strong proofreading and attention to detail
• Organized, proactive, and deadline-driven with consistent follow-through
• Strong project coordination skills and the ability to manage multiple priorities without dropping details
• Brand-minded: able to protect voice, consistency, and quality across business units and channels
• Collaborative and responsive, comfortable working with internal teams and external partners

Pay

$29.00 to $31.00/hour (based on experience)

Schedule

• Steady, full-time work (W-2 Employee)
• Expected work schedule of 40 hours per week, Monday through Friday
• Primarily based in Salem, NH, with occasional work from our Nashua, NH location as needed

Benefits

• Health Insurance with employer contribution
• Dental & other supplemental insurance options
• Paid Time Off + Paid Holidays
• 401(k) with 50% company match up to 5% of pay
• Profit-sharing Program
• Educational Opportunities & Training
• Family-first culture and true work/life balance
• Supportive, team-oriented workplace that celebrates success