Construction Equipment Sales Representative

About the role

At ASCO, our motto is "We're On It" - ready to serve, sell, and solve construction equipment challenges for our customers. We're seeking an ambitious Equipment Sales Representative to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth. Join our team and be part of a family-owned and operated legacy built on exceptional service and continuous growth for over 65 years.

Responsibilities

• Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through
• Build strong, long-term customer relationships within your territory to deliver solutions
• Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude
• Proactively identify sales opportunities through outreach and follow-up
• Educate customers on equipment through product presentations/demos
• Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction
• Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery
• Stay up-to-date on equipment and industry knowledge and monitor industry to maintain a competitive edge

Requirements

• Bachelor's degree or equivalent experience
• Proven sales ability and excellent customer relationship skills
• Ability to write and speak effectively to individuals and groups
• Strong planning, problem-solving and negotiation and organizational skills
• Knowledge of construction or heavy equipment preferred
• Solid computer skills and knowledge of general business software and G-suite platform
• Valid driver's license with acceptable driving record

Benefits

• Guaranteed base salary + uncapped commissions
• Company-provided vehicle
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays
• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• The ability to represent Hitachi Construction Equipment, a leading brand in the industry

Core Values

• Honor God
• Develop People
• Pursue Excellence
• Grow Profitably