Community Sales Director

The Community Engagement Director reports to the Executive Director and is responsible for hands-on sales execution at the community level, including generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, and developing external business relationships to generate referrals.

Responsibilities

• Account and submit community sales department invoices for processing and payment.
• Understand and manage the department budget, including labor and other expenses, and its impact on the community’s bottom line.
• Provide detailed and accurate weekly and monthly sales and marketing productivity reports, including analysis of critical success factors and industry trends, to the community Executive Director and/or Phoenix senior operations team.
• Manage sales and marketing data, audits, training, analysis, and implementation.
• Maintain a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keep all contact records current.
• Ensure inquiry forms are always available at the front desk.
• Ensure qualified leads are entered into the CRM database.
• Complete Marketing Action Plan on a timely basis each month when required.
• Conduct bi-annual competitive market research and provide the regional sales team with data (e.g., rates, apartment sizes, services, and amenities) to complete an accurate ranking and analysis of designated competitors.
• Understand competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Team.
• Present the company and self in a positive and professional manner.
• Meet monthly with the sales team to review sales and marketing activity, quality assurance, and other key marketing issues.
• Assist in the completion, production, and roll-out of Standard Operating Procedures.
• Educate the community about Phoenix’s unique approach to senior living services.
• Recognize and act on opportunities to market Phoenix Senior Living communities.
• Work in partnership with corporate Marketing Support to ensure new lead-generating activities have appropriate marketing support.
• Provide customer service by responding to corporate phone, mail, or email inquiries and communicating appropriately with the community(s)/Regional Operations Team.
• Positively influence and impact sales activities for the community.
• Ensure occupancy and sales productivity goals are consistently met.
• Meet or exceed standards in sales productivity.
• Conduct tours with prospective residents and their families.
• Personally close new sales in the community.
• Implement, monitor, and promote resident referral programs to generate new referrals.
• Conduct professional outreach for lead generation purposes.
• Maximize occupancy and revenue opportunities for the community.

Requirements

• College degree preferred.
• 3-5 years of experience in sales and marketing, preferably in senior housing.
• Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable.
• Computer proficiency with working knowledge of Windows, PowerPoint, and Excel software.
• Ability to be flexible and work in an environment that promotes teamwork and collaboration.
• Excellent communication skills, both verbal and written, and the ability to relate positively and professionally to a diverse resident and employee population.
• Ability to maintain a high level of confidentiality regarding residents, employees, staff, and the community.
• Demonstrated ability to set priorities, complete assignments in a timely manner while managing multiple duties and responsibilities.
• Demonstrated ability to be innovative, creative, and resourceful in problem-solving.

Physical Requirements

• In an 8-hour workday, associate may stand/walk: 2-4 hours at one time, totaling 4-6 hours/day.
• In an 8-hour workday, associate may sit: 0-2 hours at one time, totaling 2-4 hours/day.
• In an 8-hour workday, associate may drive: 60-120 minutes, 3-4 times a week.
• Associate will support/assist: up to 50 lbs occasionally, up to 150 lbs rarely.
• Associate will lift/carry: up to 40 lbs occasionally, up to 70 lbs rarely.
• Associate will use hands for repetitive simple grasping, pushing, pulling, and fine manipulation.
• Associate should be able to bend, squat, kneel, climb, and reach occasionally.