Community Relations Director

About the Role

The Community Relations Director plays an integral role in the success of our team, our community, and creating a place our residents are proud to call home. This position focuses on developing, maintaining, and improving community outreach efforts to drive move-ins and achieve established occupancy standards.

Responsibilities

• Develop, maintain, and improve community outreach efforts to drive referrals and move-ins.
• Identify new and potential referral sources and strategies, including but not limited to:
  • Hospitals and acute care providers
  • Senior housing providers, assisted living, and Alzheimer’s providers
  • Skilled nursing providers
  • Area support organizations
  • Real estate professionals
  • Clergy
  • Social service organizations
  • Trust officers
  • Civic and professional organizations
  • Internal resident population
• Collaborate with the Executive Director, Sales & Marketing Director, Regional Director of Sales & Marketing, and Regional Marketing Director to develop annual and quarterly networking plans to meet goals for calls, visits, and referrals.
• Develop and work within an approved budget.
• Maintain a dynamic database of community contacts and track meeting outcomes.
• Participate in planning and implementing influencer events to drive referrals and enhance community awareness.
• Represent the community at professional events to inform others of our capabilities and offerings.
• Work with the Sales & Marketing Director, Executive Director, and management team to establish effective public relations programs.
• Establish and maintain positive working relationships with the management team and employees to promote achievement, trust, morale, and professionalism.
• Prepare required reports for the Sales & Marketing Director and Corporate offices, including Quarterly Marketing and weekly sales reports.
• Review and strategize with the Sales & Marketing Director and Executive Director weekly to ensure effective networking and follow-up.
• Participate in daily manager’s meetings as needed.
• Plan, organize, develop, implement, and interpret programs, goals, objectives, policies, and procedures as a member of the management team.
• Perform other duties as assigned.

Requirements

• Ability to make independent decisions and follow instructions.
• Tactful interaction with personnel, residents, family members, visitors, government agencies, and the public.
• Capability to work with ill, disabled, elderly, and emotionally upset individuals.
• Effective communication skills for interacting with supervisors, team members, prospects, residents, and families.
• Must meet all applicable state and federal requirements for the position.
• Bachelor’s degree (preferred) or related work experience.
• Minimum of three years’ experience in senior housing or healthcare.
• Valid driver’s license and operable vehicle.
• Knowledge of laws, regulations, and guidelines pertaining to senior housing and assisted living.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, Publisher, Excel, Outlook) preferred.

Supervisory Responsibility

This position may have direct reports or supervisory requirements.

Working Conditions and Physical Demands

• Tasks may involve potential and/or direct exposure to blood, body fluids, infectious diseases, air contaminants, and hazardous chemicals.
• Physical activities include:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to push, pull, move, and/or lift a minimum of 25 pounds.
  • Alternating between standing and sitting.
• Cognitive requirements:
  • Execute tasks independently.
  • Express yourself clearly and effectively.
  • General computer literacy.
• Environmental exposure:
  • Ambient room temperatures, lighting, and traditional office equipment.
  • May be exposed to variable temperatures and conditions while off-site.
• Off-site travel may be required.

Platinum Service®

Employees commit to providing courteous, responsive, and high-quality service to residents by following the principles of the Platinum Service® program, characterized by responsiveness delivered in a flawless, timely, and caring way.