Community Relations Director

About the role

This individual is responsible for fulfilling leasing and move-in goals and maintaining a positive image of the community with referral sources, residents, and employees. The Community Relations Director will lead the sales and marketing department at the community.

Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond to and follow up with all walk-ins, phone-ins, and mail-ins in a timely and appropriate manner.
• Create, plan, and implement with the Sales and Marketing Team and Program Director events to bring in prospective residents, current leads, and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendor on a timely basis.
• Keep Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move-in Move-out board.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in the field that affect product.
• Understand the needs of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle policies, city, state, and federal regulations pertaining to residents’ accounts as it relates to Medicare, third-party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Benefits

• Comprehensive benefits plan including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off.
• Access to DailyPay, an application that allows you to access earned but unpaid wages before the next payday.

Senior Lifestyle requires that all employees provide proof of COVID-19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.