Community Relations Director

About the Role

We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART: Hospitality, Excellence, Appreciation, Respect & Teamwork. The Community Relations Director leads the sales and marketing department at the community, fulfilling leasing and move-in goals while maintaining a positive image of the community with referral sources, residents, and employees.

Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow up with all walk-ins, phone-ins, and mail-ins in a timely and appropriate manner.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals (e.g., seminars, speakers, themed events, family nights).
• Develop and maintain strong working relationships with residents, families, and professional care providers.
• Maintain a working knowledge of all software programs, including CRM systems and metrics.
• Participate in weekend call coverage as part of the Manager Rotation unless already scheduled for weekend shifts.
• Secure the required number of budgeted move-ins and achieve net gains each month.
• Work closely with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement the quarterly marketing plan.
• Create and implement a strong community outreach program to generate referrals and meet sales goals.
• Complete quarterly media planning with the current vendor on time.
• Keep the Executive Director informed of all sales activity daily.
• Maintain the Senior Lifestyle Hot Board/Move-In Move-Out board.
• Communicate special needs of incoming residents to appropriate personnel.
• Manage the use of the sales toolbox and ensure every alternative is considered before closing a lead.
• Stay informed of trends, developments, and techniques in the field that affect the product.
• Understand the needs of seniors and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle policies, city, state, and federal regulations pertaining to residents’ accounts (e.g., Medicare, third-party billing).
• Interact professionally and effectively with all levels of the organization, residents, and family members.
• Perform other duties as assigned.

Requirements

• Senior housing or hospitality sales experience preferred.
• Experience with competitive outside and inside sales environments.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Valid driver’s license required.
• English fluency preferred.
• Resilient to rejection and persistent in overcoming objections.
• Professional in speech and dress with a passion for serving seniors.
• Proof of COVID-19 vaccination required unless exempt due to medical, religious, or personal beliefs (government requirements or exclusions may apply).

Benefits

• Comprehensive benefits plan including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off.
• Access to DailyPay, an application allowing eligible team members to access earned but unpaid wages before payday.