Community Relations Director

About the Role

This position is part of the Morning Pointe Management Team responsible for creating resident-focused, high-performance, high-commitment work teams that support the Morning Pointe purpose of “partnering with referral sources, families and residents in meeting the challenges of life.” The role focuses on external marketing and community relations, assisting with residence and community activities, and maintaining high-level customer satisfaction through interactions with the community, residents, and their families. Clinical appropriateness decisions for residents are made by the Director of Nursing or Executive Director, with the resident care model in mind.

Responsibilities

• Immediate and appropriate response to “customer” comments and requests for action.
• Ensure community awareness of the residence through development of volunteer/outreach plans involving general consumers, area agencies, and other community professionals/organizations.
• Conduct residence tours, handle inquiry calls, and assist residence visitors.
• Develop and oversee creative and exciting activities/events, in conjunction with the Life Enrichment Director, designed to generate community involvement/participation.
• Produce a monthly internal/external community relations/events calendar and appropriate printed support material to promote activities to the public.
• Successfully complete various obligations of Community Relations activities within the allotted budget.
• Coordinate monthly special events designed to bring area professionals and the community at large into Morning Pointe. Assist with Family Night each month.
• Engage in 15-20 quality external marketing contacts each week to build strong referral relationships in the community. Target markets include clergy, senior organizations, volunteer associations/groups, philanthropic organizations, educational systems, intergenerational organizations, and others as directed by supervisor.
• Coordinate with the Life Enrichment Director to implement a vital volunteer program.
• Respond to requests for mailed marketing materials, such as newsletters. Build and utilize appropriate databases and mailing lists. Input contacts, events, etc., into You’ve Got Leads.
• Ensure family and community awareness of special events/open houses through monthly mailings, distribution of flyers, and special events mailings as required.
• Submit appropriate information to various media outlets to receive attention/publicity for special events with assistance from the Corporate Director of Communications.
• Discover and utilize available sources of education and entertainment for the community at large.
• Provide the Executive Director with a weekly report of all Community Relations activities and results. Provide a monthly plan/calendar at the beginning of each month, identifying marketing/community relations contacts, planned internal/external events, educational seminars, open house plans, etc.
• Assist the Executive Director, as needed, to ensure the residence is always “tour ready.”
• Participate in the Manager on Duty Program. Provide basic support to all departments of the residence, including dining services, resident care, Lantern programming, Life Enrichment, and maintenance.