Community Relations Director

Primary Purpose

This position is part of the Morning Pointe Management Team responsible for the creation of resident‑focused, high‑performance, high‑commitment work teams that support the Morning Pointe purpose of “partnering with referral sources, families and residents in meeting the challenges of life”. The role handles external marketing and community‑relations contacts, assists with many activities in the residence and surrounding community, and encourages and maintains high‑level customer satisfaction through interaction with the community at large, residents, and resident families. The ultimate decision of clinical appropriateness of a resident is left to the Director of Nursing and/or Executive Director, with the resident care model in mind.

Responsibilities

• Immediate and appropriate response to “customer” comments and requests for action.
• Ensure community awareness of the residence through development of volunteer/outreach plans involving general consumers, appropriate area agencies, and other community professionals/organizations.
• Conduct residence tours, handle inquiry calls, and assist residence visitors.
• Develop and oversee creative and exciting activities/events, in conjunction with the Life Enrichment Director, designed to generate community involvement/participation.
• Produce a monthly internal/external community relations/events calendar and appropriate printed support material to promote activities to the public at large.
• Successfully complete various obligations of the Community Relations activities within the allotted budget.
• Coordinate monthly special events designed to bring area professionals and the community at large into Morning Pointe.
• Assist with Family Night each month.
• Engage in 15‑20 quality external marketing contacts each week to build strong referral relationships in the community, targeting clergy, senior organizations, volunteer associations/groups, philanthropic organizations, educational systems, intergenerational organizations, and others as directed by the supervisor.
• Coordinate, with the Life Enrichment Director, and implement a vital volunteer program.
• Respond to requests for mailed marketing materials (e.g., newsletters); build and utilize appropriate databases and mailing lists; input contacts, events, etc., into “You’ve Got Leads”.
• Ensure family and community awareness of special events/open houses through monthly mailings, flyer distribution, and special‑event mailings as required.
• Submit appropriate information to various media outlets to obtain publicity for special events, with assistance from the Corporate Director of Communications.
• Discover and utilize available sources of education and entertainment for the community at large.
• Provide the Executive Director with a weekly report of all Community Relations activities and results.
• Provide a monthly plan/calendar at the beginning of each month, identifying marketing/community‑relations contacts, planned internal/external events, educational seminars, open‑house plans, etc.
• Assist the Executive Director, as needed, to ensure that the residence is always “tour ready”.
• Participate in the Manager on Duty program.
• Provide basic support to all departments of the residence, including dining services, resident care, Lantern programming, Life Enrichment, and maintenance.

Job Ref #: d145062b-47dc-48f3-8239-10e40fcca4e1 | Date Posted: 2026‑09‑18