Community Relations Director

About the role

Do you have HEART? We are looking for individuals who can embrace our mission to purposely brighten and enrich the lives of those we serve with HEART; Hospitality, Excellence, Appreciation, Respect & Teamwork.

This individual is responsible for fulfilling leasing and move‑in goals, maintaining a positive image of the community with referral sources, residents, and employees, and leading the sales and marketing department at the community.

Responsibilities

• Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
• Respond and follow up with all walk‑ins, phone‑ins, and mail‑ins in a timely and appropriate manner.
• Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals (e.g., seminars, speakers, themed events, family nights).
• Develop and maintain good working relationships with residents, families, and professional care providers.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless already scheduled for weekend days.
• Secure the required number of budgeted move‑ins and achieve net gains each month.
• Treat each inquiry with value.
• Collaborate with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing to develop and implement the quarterly marketing plan.
• Create and implement a strong community outreach program to generate referrals needed to meet sales goals.
• Complete quarterly media planning with the current vendor on a timely basis.
• Keep the Executive Director informed of all sales activity daily.
• Maintain the Senior Lifestyle Hot Board/Move‑In Move‑Out board.
• Communicate any special needs of incoming residents to the appropriate personnel.
• Manage use of the sales toolbox.
• Ensure every alternative is considered before closing a lead.
• Stay informed of trends, developments, concepts, and techniques in the field that affect the product.
• Understand the needs of seniors and the aging process.
• Maintain and work an active, meaningful waitlist.
• Visit competitors quarterly.
• Maintain confidentiality of all pertinent information.
• Comply with Senior Lifestyle policies, city, state, and federal regulations related to residents’ accounts, Medicare, and third‑party billing.
• Interact professionally and effectively with all levels of the organization, residents, and family members.
• Perform other duties as assigned.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience in a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self‑motivated leader.
• Valid driver’s license.
• English fluency preferred.
• Does not take “no” as an answer and is not afraid of rejection.
• Professional in speech and dress with a passion for serving seniors.
• Proficient with CRM systems and metrics.

Benefits

Senior Lifestyle offers a comprehensive benefits plan to eligible team members, including health, dental, vision, retirement benefits, short‑term disability, long‑term disability, and paid time off. All positions are eligible to use DailyPay, an application that allows access to earned but unpaid wages before the next payday.

Additional Information

Senior Lifestyle requires all employees to provide proof of COVID‑19 vaccination unless exempt due to medical, religious, or personal beliefs. Government requirements or exclusions may apply.