Community Relations Director

About the role

Brickmont at Woodstock, a Claiborne Senior Living managed community, is seeking a driven and relationship-focused Community Relations Director (Sales Director) to lead occupancy growth and community outreach for our senior living community. This is more than a sales role — it’s an opportunity to guide families through one of life’s most important decisions while building meaningful partnerships throughout the community.

Responsibilities

• Develop and execute a strategic marketing and sales plan to achieve occupancy goals
• Manage and move prospects effectively through the sales funnel
• Conduct community tours and consultative sales conversations
• Build and maintain referral relationships with hospitals, physicians, and community partners
• Track and analyze sales metrics to drive performance improvements
• Partner with leadership to support successful move-ins and resident transitions
• Complete required marketing reports and maintain accurate CRM documentation
• Represent the community at networking and outreach events

Requirements

• 3+ years of experience in sales, marketing, or business development (senior living or healthcare preferred)
• Bachelor’s degree preferred
• Proven track record of meeting or exceeding sales goals
• Strong relationship-building and networking skills
• Excellent written and verbal communication skills
• Analytical mindset with comfort reviewing performance metrics
• Proficiency in Microsoft Office and CRM systems
• Telephone and consultative sales experience preferred

Benefits

• Medical, dental, and vision insurance
• Company-paid life insurance
• Paid time off and holidays
• Short- and long-term disability
• Critical illness and accident insurance
• Performance-based incentives