Community Publishing Lead

If you love turning great content into meaningful connections, this role is for you. As our Community Publishing Lead, you'll orchestrate best-in-class social publishing across global channels, helping LEGO stories reach and resonate with audiences around the world.

Responsibilities

• Coordinate global social media publishing efforts to ensure content reaches and resonates with international audiences across multiple platforms, including YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest.
• Oversee daily social media publishing operations, collaborating with Community Engagers and Engagement Leads to optimize workflows, meet SLAs, and maintain high governance standards for quality content that embodies LEGO brand values.
• Support best-in-class publishing for all types of social media content, including campaign and partner content, as well as real-time and reactive content that leverages culturally relevant trends.
• Engage and collaborate with stakeholders across the business—such as editorial planners, production teams, community engagement leads, and marketing managers—to ensure alignment and successful content execution.
• Champion publishing, engagement, and moderation operating symbiotically by providing advance editorial visibility to community engagement experts, enabling them to anticipate audience sentiment and amplify key brand campaigns.
• Employ a data-driven mindset, working with Analytics and Insights colleagues to track success against key performance indicators and ensure the Community Management & Moderation team is recognized as a critical business enabler.
• Collaborate with development and product teams to identify, influence, and implement tooling and technology improvements that enhance efficiency, scalability, speed, and safety across publishing processes.
• Foster a continuous improvement mindset and drive publishing best practices across the LEGO Group, including creating frameworks and capturing knowledge with stakeholders.
• Thrive in a fast-paced environment, juggling multiple deadlines while maintaining a keen eye on quality and innovation.

Requirements

• Several years of experience professionally engaging with fans and online communities through social media platforms.
• In-depth knowledge of the social media ecosystem, with hands-on experience managing campaign or content operations for brands across platforms such as YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest.
• Experience with Sprinklr or similar social media management tools to effectively manage and schedule content, including deep exposure to native publishing and platform nuances.
• Strong understanding of processes within large organizations, with experience navigating and improving workflows in complex environments.
• Excellent communication and stakeholder management skills, able to build relationships and collaborate effectively with diverse teams and external partners.
• Detail-oriented, highly organized, and committed to maintaining a strong focus on quality in all aspects of work.
• Strong project management skills, with the ability to juggle multiple tasks and deliver high-quality results under tight deadlines.

Additional Details

This is a Lead Professional level role based at 1001 Boylston St in Boston, MA. The workplace follows a hybrid model, requiring an average of 3 days per week in the office.

Due to the nature of this role, you may be required to support Community Engagers on some weekend days or national holidays during peak campaign periods and be on call for emergencies on a rotating basis (with time in lieu provided).

There will be no relocation assistance for this role.

Pay

The salary for this position ranges from $84,488.00 to $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.

Benefits

• Family Care Leave: Enhanced paid leave options for important life moments.
• Insurances: Life and disability insurance coverage for all colleagues.
• Wellbeing: Access to the Headspace App and local wellbeing initiatives.
• Colleague Discount: Generous discount on LEGO products from day one.
• Bonus: Eligibility for bonus rewards based on goal achievement.