Community Outreach Specialist - Personal Care Services / Home Health

About the Role

This role is ideal for someone with hands-on experience in personal home care or home health who understands how families access in-home support. You’ll serve as the face of AbriCare in the field, developing referral partnerships, educating the community on in-home care services, and consistently generating new client opportunities. This is a relationship-driven, field-based role focused on expanding access to personal care services and growing our presence in the market.

Responsibilities

• Build Awareness & Connection
  • Represent AbriCare at senior events, health fairs, food pantries, and community gatherings.
  • Share our story and services with individuals, families, and organizations in the community.
  • Identify new opportunities for visibility through volunteering, sponsorships, and co-hosted events.
• Develop Partnerships
  • Build and maintain relationships with local referral sources: hospitals, social workers, AAAs, VA centers, and senior programs.
  • Collaborate with faith communities, housing authorities, and local nonprofits to connect with seniors in need.
  • Serve as a local resource—someone partners call when they have a family or senior who needs help.
• Drive Community Outreach Efforts
  • Coordinate and participate in AbriCare-led events such as bingo nights, caregiver workshops, or educational talks.
  • Support flyer and collateral distribution across assigned routes.
  • Keep our outreach database up to date with contact information and engagement notes.
• Advocate for Access
  • Educate community members about Missouri Medicaid personal care services and how AbriCare can help them get started.
  • Distribute educational handouts and materials that build understanding and trust.
  • Be an active listener and voice for the community—bringing feedback to the team about what people need most.

Requirements

• Minimum 1 year of experience in community outreach, marketing, healthcare liaison work, or related role.
• High school diploma or GED required; associate or bachelor’s degree in communications, marketing, public health, or a related field preferred.
• Demonstrated experience building relationships in community or healthcare settings.
• Strong communication and presentation skills with comfort speaking to groups and individuals.
• Proficiency in Microsoft Office and ability to track activities in CRM or similar systems.
• Valid driver’s license, reliable transportation, and willingness to travel locally across St. Louis, Missouri and surrounding areas.

Preferred Qualifications

• 2+ years of experience in outreach, healthcare, or community development.
• Experience working with older adults, people with disabilities, or Medicaid programs.
• Familiarity with the Missouri aging and home care ecosystem, including AAAs, social service agencies, and community organizations.
• Previous work with or for a home care, healthcare, or nonprofit organization.

Core Competencies

• Community Engagement: Comfortable representing AbriCare in public settings and building trust through consistent presence.
• Relationship Building: Skilled at forming long-term partnerships with diverse organizations and individuals.
• Organization & Follow-Through: Able to manage multiple outreach priorities and maintain accurate tracking of contacts and activities.
• Mission Alignment: Deeply motivated by AbriCare’s goal of helping people live safely and with dignity at home.
• Adaptability: Thrives in a start-up environment and adjusts quickly to evolving priorities.
• Communication: Clear, compassionate, and professional verbal and written communication skills.