COMMUNITY OUTREACH LIAISON
MST Services · Plano, TX · 4 wk ago
On-siteOTHRFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes description summary/objective, responsibilities/duties, requirements (skills/qualifications, required education/experience, preferred qualifications, essential functions/skills, performance expectations). There's no explicit Benefits, Pay, Schedule. So we should not include those sections.
We need to use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes description summary/objective, responsibilities/duties, requirements (skills/qualifications, required education/experience, preferred qualifications, essential functions/skills, performance expectations). There's no explicit Benefits, Pay, Schedule. So we should not include those sections.
We need to use for section headings. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings — none present.
We need to preserve all substantive information, remove boilerplate: ADA Statement, EEOC Disclosure, etc. Also remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's no application instructions explicitly. Remove ADA Statement and EEOC Disclosure.
We need to include sections only when posting has real specific content. So we can have sections: About the role (summary/objective), Responsibilities, Requirements (maybe combine skills/qualifications, required education/experience, preferred qualifications, essential functions/skills, performance expectations). Could split into Requirements and Qualifications? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can decide which to include based on content. We have responsibilities, requirements (skills/qualifications, education/experience), qualifications (preferred qualifications), skills (maybe separate). But we can combine to avoid thin sections. Prefer a few substantive sections over many thin ones. So maybe we have About the role, Responsibilities, Requirements (including skills, qualifications, education/experience, essential functions, performance expectations). Could also have a Qualifications section for preferred qualifications. But that might be thin. Better to combine.
Thus output:
About the role
... summary/objective ...
Responsibilities
- ... each duty ...
Requirements
- ... each requirement ...
We need to preserve all substantive information. Let's extract content.
Summary/objective: "The Community Outreach Liaison is responsible for developing and strengthening relationships with healthcare providers, medical practices, health systems, and community partners to increase awareness, referrals, and access to Salience Health services. This relationship-driven business development role focuses on provider outreach, education, presentations, networking, and consistent follow-up to develop new referral opportunities and strengthen existing partnerships. The Community Outreach Liaison manages an assigned geographic territory, identifies referral opportunities, develops account strategies, tracks referral and account performance, and collaborates with internal teams to support referral growth and patient access. The ideal candidate is personable, proactive, organized, driven, and comfortable working independently in a field-based environment while meeting measurable business-development goals."
Responsibilities/Duties: There are several bullet-like paragraphs. We need to turn each duty into - . Let's list them:
- Develop and maintain strong professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leadership, and community partners.
- Conduct consistent in-person visits, provider meetings, educational presentations, networking activities, and follow-up communication with referral sources.
- Establish Salience Health as a trusted clinical and community resource within the assigned geographic territory.
- Develop meaningful, long-term relationships with providers and practice leaders rather than focusing solely on activity or visit volume.
- Maintain consistent communication and follow-up with existing and prospective referral sources.
- Represent Salience Health professionally at community events, provider meetings, networking events, healthcare organizations, and other relevant activities.
- Identify new referral opportunities within primary care, psychiatry, behavioral health, specialty practices, ACOs, health systems, and other strategic healthcare partners.
- Educate referring providers and healthcare organizations regarding Salience Health services, patient access, referral processes, clinical models, and appropriate patient populations.
- Develop strategies to establish new referring provider accounts and convert relationships into active referral sources.
- Create and execute account-specific strategies for high-value referring practices.
- Strengthen and protect existing high-value referral accounts and identify opportunities to increase account activity.
- Identify declining, growing, and high-opportunity accounts and develop appropriate outreach strategies.
- Support growth of Salience Health referrals, including external TMS referrals and other applicable service referrals.
- Independently manage an assigned geographic territory and prioritize activities based on referral volume, growth potential, relationship strength, account performance, and business opportunity.
- Track provider visits, outreach activity, referrals, account growth, opportunities, and other business-development activities within CRM and reporting systems.
- Analyze territory and account performance to identify trends, opportunities, declining accounts, and areas requiring additional engagement.
- Maintain organized and accurate records of referral sources, account activity, follow-up, opportunities, and relationship development.
- Develop and maintain a pipeline of prospective referring providers, practices, healthcare organizations, and community partners.
- Collaborate closely with clinical, marketing, intake, operations, and leadership teams to support referral growth, referral conversion, and patient access.
- Communicate provider and community feedback to appropriate internal departments.
- Identify barriers to referral conversion or patient access and communicate opportunities for improvement to appropriate leadership.
- Support departmental and organizational business-development initiatives and strategic priorities.
- Meet or exceed established monthly and quarterly referral, activity, account-development, and territory performance goals.
- Perform other duties and special projects as assigned.
That's a lot. We'll keep them as list items.
Requirements: includes SKILLS/QUALIFICATIONS, Required Education/Experience, Preferred Qualifications, Essential Functions/Skills, Performance Expectations. We need to capture all substantive info.
Let's extract each bullet.
SKILLS/QUALIFICATIONS (list):
- Ability to build and maintain genuine, long-term professional relationships with healthcare providers, practice leaders, and community partners.
- Demonstrated ability to develop professional relationships and generate new business, referrals, partnerships, or other measurable opportunities.
- Strong interpersonal, verbal, and written communication skills.
- Ability to confidently communicate with physicians, advanced practice providers, executives, therapists, practice managers, and other healthcare professionals.
- Strong presentation and provider-education skills.
- Highly proactive approach to identifying new opportunities and developing referral relationships.
- Strong organizational and time-management skills with the ability to independently manage a geographic territory.
- Ability to prioritize accounts and activities based on opportunity, referral performance, relationship strength, and potential return on time and resources.
- Strong follow-through, accountability, and ability to manage multiple relationships, commitments, and priorities.
- Ability to work independently in a field-based environment while collaborating effectively with internal teams.
- Ability to develop and execute account-specific business-development strategies.
- Strong analytical and problem-solving skills with the ability to interpret account and territory performance data.
- Comfortable working toward measurable monthly and quarterly performance goals.
- Ability to adapt outreach strategies based on provider needs, account performance, market conditions, and organizational priorities.
- Professional and courteous demeanor when representing Salience Health in healthcare and community settings.
- Ability to maintain confidentiality and appropriately handle sensitive patient, provider, referral, and company information.
- Proficiency with computers, Microsoft Office applications, CRM systems, and basic reporting tools.
- Ability to learn and navigate multiple software applications and organizational systems.
- Valid driver's license and reliable transportation required.
- Ability to consistently travel throughout an assigned geographic territory to conduct provider visits, meetings, community outreach, networking activities, and other business-development responsibilities.
Required Education/Experience:
- High School diploma or equivalent required.
- 2+ years of experience in healthcare, medical sales, physician relations, business development, community outreach, or a related field.
- Demonstrated experience building professional relationships and developing new business, referrals, partnerships, or accounts.
- Experience working independently and managing multiple priorities, accounts, or a geographic territory.
- Experience meeting measurable performance goals or business-development objectives preferred.
- Experience using CRM systems, Microsoft Office, and basic reporting tools preferred.
Preferred Qualifications:
- Experience working with physician practices, health systems, ACOs, behavioral health, primary care, or specialty healthcare.
- Existing professional relationships with healthcare providers or organizations in the North Texas market.
- Experience in behavioral health, psychiatry, TMS, primary care, or value-based care.
- Experience presenting to groups of healthcare professionals.
- Experience managing a book of business, referral territory, geographic territory, or strategic accounts.
- Bachelor's degree in business, healthcare administration, marketing, communications, or related field.
Essential Functions/Skills (list):
- Develop and maintain professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leaders, and community partners.
- Conduct regular field-based visits, meetings, presentations, provider education, networking activities, and follow-up communication within an assigned geographic territory.
- Communicate Salience Health's services, clinical model, patient access processes, referral procedures, and appropriate patient populations to healthcare providers and referral sources.
- Identify, develop, and pursue new referral opportunities within assigned markets and strategic healthcare organizations.
- Develop and implement account-specific strategies to establish, grow, and retain referring provider accounts.
- Manage and prioritize a geographic territory using referral activity, account performance, relationship strength, growth potential, and other available data.
- Track provider engagement, outreach activity, referrals, account growth, opportunities, and follow-up activities within applicable CRM and reporting systems.
- Review and analyze territory and account information to identify growing, declining, inactive, and high-opportunity accounts.
- Maintain accurate and timely documentation of provider interactions, account activity, opportunities, referrals, and follow-up activities.
- Establish new provider and healthcare organization relationships and develop those relationships into active referral sources.
- Strengthen existing high-value accounts and identify opportunities to increase referral volume and engagement.
- Collaborate with internal clinical, marketing, intake, operations, and leadership teams to improve referral conversion and patient access.
- Communicate provider and community feedback, referral barriers, account concerns, and opportunities for improvement to appropriate internal teams and leadership.
- Represent Salience Health professionally at community events, provider meetings, healthcare organizations, networking events, and other external activities.
- Meet established monthly and quarterly referral, activity, account-development, and territory performance expectations.
- Demonstrate consistent follow-through, accountability, and responsiveness with referral sources and internal stakeholders.
- Maintain confidentiality of patient, provider, referral, and company information in accordance with HIPAA and organizational policies.
- Utilize CRM, Microsoft Office, reporting tools, and other technology to manage territory activity, relationships, and performance information.
- Exercise independent judgment when determining outreach priorities, developing account strategies, addressing relationship concerns, and identifying business-development opportunities.
- Adapt business-development strategies and activities based on account performance, provider needs, market conditions, and organizational priorities.
- Maintain a professional, respectful, collaborative, and service-oriented representation of Salience Health.
- Perform other duties and special projects assigned to support departmental and organizational objectives.
Performance Expectations:
- Performance will be evaluated using measurable territory and business-development outcomes, including new Salience Health referrals and leads; external TMS referrals; growth of existing referring accounts; new referring provider accounts; strategic account development
That's it.
We need to avoid duplication. Some items repeat across sections (e.g., ability to build relationships appears both in skills and essential functions). We should preserve all substantive information; but we can deduplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." It doesn't explicitly forbid deduplication, but removing duplicates could be considered summarizing away detail? It says do not invent or summarize away detail. Removing duplicate statements could be considered summarizing away detail (since you lose a statement). However, duplicates are identical statements; preserving them would be redundant but not losing detail. Safer to keep duplicates as they appear in original? But we are reorganizing into sections; we could keep them but might cause repetition. The instruction says "Prefer a few substantive sections over many thin ones." It doesn't forbid duplication. I'd keep them as they appear in each section; but we could combine to avoid thin sections.
- for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID/requisition numbers as headings — none present. We need to preserve all substantive information, remove boilerplate: ADA Statement, EEOC Disclosure, etc. Also remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. There's no application instructions explicitly. Remove ADA Statement and EEOC Disclosure. We need to include sections only when posting has real specific content. So we can have sections: About the role (summary/objective), Responsibilities, Requirements (maybe combine skills/qualifications, required education/experience, preferred qualifications, essential functions/skills, performance expectations). Could split into Requirements and Qualifications? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can decide which to include based on content. We have responsibilities, requirements (skills/qualifications, education/experience), qualifications (preferred qualifications), skills (maybe separate). But we can combine to avoid thin sections. Prefer a few substantive sections over many thin ones. So maybe we have About the role, Responsibilities, Requirements (including skills, qualifications, education/experience, essential functions, performance expectations). Could also have a Qualifications section for preferred qualifications. But that might be thin. Better to combine. Thus output:
About the role
... summary/objective ...
Responsibilities
- ... each duty ...
Requirements
- ... each requirement ...
- . Let's list them: - Develop and maintain strong professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leadership, and community partners. - Conduct consistent in-person visits, provider meetings, educational presentations, networking activities, and follow-up communication with referral sources. - Establish Salience Health as a trusted clinical and community resource within the assigned geographic territory. - Develop meaningful, long-term relationships with providers and practice leaders rather than focusing solely on activity or visit volume. - Maintain consistent communication and follow-up with existing and prospective referral sources. - Represent Salience Health professionally at community events, provider meetings, networking events, healthcare organizations, and other relevant activities. - Identify new referral opportunities within primary care, psychiatry, behavioral health, specialty practices, ACOs, health systems, and other strategic healthcare partners. - Educate referring providers and healthcare organizations regarding Salience Health services, patient access, referral processes, clinical models, and appropriate patient populations. - Develop strategies to establish new referring provider accounts and convert relationships into active referral sources. - Create and execute account-specific strategies for high-value referring practices. - Strengthen and protect existing high-value referral accounts and identify opportunities to increase account activity. - Identify declining, growing, and high-opportunity accounts and develop appropriate outreach strategies. - Support growth of Salience Health referrals, including external TMS referrals and other applicable service referrals. - Independently manage an assigned geographic territory and prioritize activities based on referral volume, growth potential, relationship strength, account performance, and business opportunity. - Track provider visits, outreach activity, referrals, account growth, opportunities, and other business-development activities within CRM and reporting systems. - Analyze territory and account performance to identify trends, opportunities, declining accounts, and areas requiring additional engagement. - Maintain organized and accurate records of referral sources, account activity, follow-up, opportunities, and relationship development. - Develop and maintain a pipeline of prospective referring providers, practices, healthcare organizations, and community partners. - Collaborate closely with clinical, marketing, intake, operations, and leadership teams to support referral growth, referral conversion, and patient access. - Communicate provider and community feedback to appropriate internal departments. - Identify barriers to referral conversion or patient access and communicate opportunities for improvement to appropriate leadership. - Support departmental and organizational business-development initiatives and strategic priorities. - Meet or exceed established monthly and quarterly referral, activity, account-development, and territory performance goals. - Perform other duties and special projects as assigned. That's a lot. We'll keep them as list items. Requirements: includes SKILLS/QUALIFICATIONS, Required Education/Experience, Preferred Qualifications, Essential Functions/Skills, Performance Expectations. We need to capture all substantive info. Let's extract each bullet. SKILLS/QUALIFICATIONS (list): - Ability to build and maintain genuine, long-term professional relationships with healthcare providers, practice leaders, and community partners. - Demonstrated ability to develop professional relationships and generate new business, referrals, partnerships, or other measurable opportunities. - Strong interpersonal, verbal, and written communication skills. - Ability to confidently communicate with physicians, advanced practice providers, executives, therapists, practice managers, and other healthcare professionals. - Strong presentation and provider-education skills. - Highly proactive approach to identifying new opportunities and developing referral relationships. - Strong organizational and time-management skills with the ability to independently manage a geographic territory. - Ability to prioritize accounts and activities based on opportunity, referral performance, relationship strength, and potential return on time and resources. - Strong follow-through, accountability, and ability to manage multiple relationships, commitments, and priorities. - Ability to work independently in a field-based environment while collaborating effectively with internal teams. - Ability to develop and execute account-specific business-development strategies. - Strong analytical and problem-solving skills with the ability to interpret account and territory performance data. - Comfortable working toward measurable monthly and quarterly performance goals. - Ability to adapt outreach strategies based on provider needs, account performance, market conditions, and organizational priorities. - Professional and courteous demeanor when representing Salience Health in healthcare and community settings. - Ability to maintain confidentiality and appropriately handle sensitive patient, provider, referral, and company information. - Proficiency with computers, Microsoft Office applications, CRM systems, and basic reporting tools. - Ability to learn and navigate multiple software applications and organizational systems. - Valid driver's license and reliable transportation required. - Ability to consistently travel throughout an assigned geographic territory to conduct provider visits, meetings, community outreach, networking activities, and other business-development responsibilities. Required Education/Experience: - High School diploma or equivalent required. - 2+ years of experience in healthcare, medical sales, physician relations, business development, community outreach, or a related field. - Demonstrated experience building professional relationships and developing new business, referrals, partnerships, or accounts. - Experience working independently and managing multiple priorities, accounts, or a geographic territory. - Experience meeting measurable performance goals or business-development objectives preferred. - Experience using CRM systems, Microsoft Office, and basic reporting tools preferred. Preferred Qualifications: - Experience working with physician practices, health systems, ACOs, behavioral health, primary care, or specialty healthcare. - Existing professional relationships with healthcare providers or organizations in the North Texas market. - Experience in behavioral health, psychiatry, TMS, primary care, or value-based care. - Experience presenting to groups of healthcare professionals. - Experience managing a book of business, referral territory, geographic territory, or strategic accounts. - Bachelor's degree in business, healthcare administration, marketing, communications, or related field. Essential Functions/Skills (list): - Develop and maintain professional relationships with physicians, advanced practice providers, therapists, practice managers, healthcare leaders, and community partners. - Conduct regular field-based visits, meetings, presentations, provider education, networking activities, and follow-up communication within an assigned geographic territory. - Communicate Salience Health's services, clinical model, patient access processes, referral procedures, and appropriate patient populations to healthcare providers and referral sources. - Identify, develop, and pursue new referral opportunities within assigned markets and strategic healthcare organizations. - Develop and implement account-specific strategies to establish, grow, and retain referring provider accounts. - Manage and prioritize a geographic territory using referral activity, account performance, relationship strength, growth potential, and other available data. - Track provider engagement, outreach activity, referrals, account growth, opportunities, and follow-up activities within applicable CRM and reporting systems. - Review and analyze territory and account information to identify growing, declining, inactive, and high-opportunity accounts. - Maintain accurate and timely documentation of provider interactions, account activity, opportunities, referrals, and follow-up activities. - Establish new provider and healthcare organization relationships and develop those relationships into active referral sources. - Strengthen existing high-value accounts and identify opportunities to increase referral volume and engagement. - Collaborate with internal clinical, marketing, intake, operations, and leadership teams to improve referral conversion and patient access. - Communicate provider and community feedback, referral barriers, account concerns, and opportunities for improvement to appropriate internal teams and leadership. - Represent Salience Health professionally at community events, provider meetings, healthcare organizations, networking events, and other external activities. - Meet established monthly and quarterly referral, activity, account-development, and territory performance expectations. - Demonstrate consistent follow-through, accountability, and responsiveness with referral sources and internal stakeholders. - Maintain confidentiality of patient, provider, referral, and company information in accordance with HIPAA and organizational policies. - Utilize CRM, Microsoft Office, reporting tools, and other technology to manage territory activity, relationships, and performance information. - Exercise independent judgment when determining outreach priorities, developing account strategies, addressing relationship concerns, and identifying business-development opportunities. - Adapt business-development strategies and activities based on account performance, provider needs, market conditions, and organizational priorities. - Maintain a professional, respectful, collaborative, and service-oriented representation of Salience Health. - Perform other duties and special projects assigned to support departmental and organizational objectives. Performance Expectations: - Performance will be evaluated using measurable territory and business-development outcomes, including new Salience Health referrals and leads; external TMS referrals; growth of existing referring accounts; new referring provider accounts; strategic account development That's it. We need to avoid duplication. Some items repeat across sections (e.g., ability to build relationships appears both in skills and essential functions). We should preserve all substantive information; but we can deduplicate? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." It doesn't explicitly forbid deduplication, but removing duplicates could be considered summarizing away detail? It says do not invent or summarize away detail. Removing duplicate statements could be considered summarizing away detail (since you lose a statement). However, duplicates are identical statements; preserving them would be redundant but not losing detail. Safer to keep duplicates as they appear in original? But we are reorganizing into sections; we could keep them but might cause repetition. The instruction says "Prefer a few substantive sections over many thin ones." It doesn't forbid duplication. I'd keep them as they appear in each section; but we could combine to avoid thin sections.