Community Outreach Liaison

About the Role

Blossom ABA Therapy is seeking a highly motivated, relationship-driven Community Liaison to lead referral growth, community outreach, provider engagement, and partnership development throughout Maryland. The ideal candidate is passionate about helping children and families, excels at building meaningful professional relationships, and thrives in a fast-paced healthcare environment. This individual will serve as the primary ambassador for Blossom ABA Therapy throughout Maryland, developing referral networks, strengthening community partnerships, increasing brand awareness, and supporting strategic growth initiatives across the state. This position combines community relations, provider engagement, field marketing, referral development, healthcare marketing, business development, and community outreach to help connect families with high-quality ABA therapy services.

Responsibilities

• Develop and maintain strong relationships with pediatricians, developmental pediatricians, psychologists, schools, special education teams, speech therapists, occupational therapists, physicians, hospitals, social workers, case managers, and community organizations.
• Serve as Blossom ABA Therapy's primary representative within communities throughout Maryland.
• Act as a liaison between providers, referral sources, families, community organizations, and Blossom ABA Therapy.
• Foster long-term partnerships that improve awareness of and access to ABA therapy services.
• Identify, cultivate, and maintain referral partnerships that generate sustainable growth throughout Maryland.
• Execute strategic territory development plans to increase referral volume and market presence.
• Build and maintain a consistent pipeline of referral opportunities and community partnerships.
• Monitor referral trends and identify opportunities for continued growth.
• Represent Blossom ABA Therapy at community events, conferences, networking meetings, resource fairs, professional associations, and healthcare events.
• Develop partnerships with schools, healthcare organizations, advocacy groups, nonprofit organizations, and community stakeholders.
• Increase awareness of ABA therapy and Blossom ABA Therapy's services through education, outreach, and relationship-building.
• Coordinate local community engagement initiatives that strengthen Blossom ABA Therapy's presence throughout Maryland.
• Educate healthcare professionals, educators, families, and community partners about ABA therapy, autism services, and Blossom ABA Therapy's programs.
• Conduct presentations, lunch-and-learns, networking meetings, and educational sessions with referral sources and community organizations.
• Maintain regular communication with referral partners to strengthen relationships and identify opportunities for collaboration.
• Gather and share market intelligence regarding community needs, referral trends, and competitive activity.
• Serve as a liaison between referral sources, families, and the Intake Department.
• Support a seamless transition from referral through intake and service initiation.
• Respond promptly and professionally to inquiries from referral partners and prospective families.
• Ensure a positive experience for referral sources and families throughout the referral process.
• Partner closely with the Marketing Department to support local marketing initiatives, referral campaigns, provider engagement, community outreach efforts, and growth strategies.
• Assist with identifying sponsorship opportunities, community partnerships, speaking engagements, and local events.
• Collaborate with leadership to support market expansion and service line growth initiatives.
• Provide recommendations that strengthen community presence and referral development efforts.
• Maintain accurate documentation of provider meetings, outreach activities, referral relationships, community partnerships, and business development opportunities within the company's CRM platform.
• Track referral activity, outreach efforts, and business development KPIs.
• Prepare weekly and monthly reports detailing outreach activity, referral growth, provider engagement, community partnerships, and territory development.
• Consistently achieve outreach, relationship-building, and organizational growth objectives.

Requirements

• Minimum of two (2) years of experience in healthcare business development, community outreach, physician relations, provider relations, healthcare marketing, admissions, patient relations, referral development, or a related field.
• Proven ability to build and maintain professional relationships that drive organizational growth.
• Strong communication, presentation, networking, and interpersonal skills.
• Excellent organizational, time management, and follow-up abilities.
• Ability to work independently while managing multiple initiatives across a large territory.
• Experience utilizing CRM software and Microsoft Office applications.
• Valid driver's license and reliable transportation for travel throughout Maryland.

Preferred Qualifications

• Experience within ABA therapy, autism services, behavioral health, pediatric healthcare, home health, therapy services, healthcare marketing, or a related healthcare field.
• Existing relationships with healthcare providers, schools, therapy providers, or community organizations throughout Maryland.
• Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.

Success Measures

• Growth in referral volume and referral source engagement.
• Development of new provider partnerships and community relationships.
• Increased market awareness and community presence throughout Maryland.
• Achievement of outreach KPIs and territory development goals.
• Contribution to organizational growth objectives and market expansion initiatives.
• Positive feedback from providers, referral partners, families, and community organizations.

About Blossom ABA Therapy

Blossom ABA Therapy is dedicated to providing exceptional Applied Behavior Analysis (ABA) therapy services to children and families affected by autism. We pride ourselves on delivering compassionate, personalized care that empowers each child to reach their full potential within a supportive and collaborative environment.

As our Community Outreach Liaison, you will play a critical role in expanding access to high-quality ABA therapy by building meaningful relationships with healthcare providers, schools, families, and community organizations throughout Maryland. This role offers the opportunity to make a lasting impact by helping more children receive the services they need while contributing to the continued growth and success of Blossom ABA Therapy.

Position Details

Location: Baltimore, MD
Job Type: Full-Time
Territory: Maryland
Reports To: Director of Marketing
Travel Requirement: Frequent travel throughout Maryland