Community Manager-Cortland Manassas

Role Overview

As the Community Manager, you are the strategic leader responsible for the overall success of a multimillion-dollar, multifamily apartment community. This role blends operational excellence, financial performance, sales leadership, and resident satisfaction. You will oversee all aspects of community operations while ensuring alignment with company standards and delivering an exceptional living experience.

Leadership & Team Development

• Build and lead high-performing teams with clarity, purpose, and strategic focus. Foster a culture of accountability, collaboration, and excellence.
• Attract and develop top talent, energizing others through influence and motivation to deliver strong, consistent results.
• Provide guidance and support for escalated resident concerns, ensuring timely and professional resolution.

Sales & Revenue Growth

• Drive leasing performance by setting goals, monitoring KPIs, and coaching the team to exceed occupancy and revenue targets.
• Implement sales strategies that maximize conversion rates and optimize pricing.
• Partner with marketing teams to execute campaigns and maintain a strong social media presence that attracts prospects and builds brand awareness.

Community Advocacy & Resident Experience

• Champion a resident-centric mindset by delivering exceptional service that strengthens satisfaction and retention.
• Create a concierge-level experience for residents and prospects, ensuring every interaction is positive and memorable.
• Act as the community’s ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.

Operational Excellence

• Execute day-to-day operations with rigor and efficiency, ensuring adherence to standards, policies, and timelines. Ensure compliance with company policies, Fair Housing regulations, OSHA standards, and all applicable laws.
• Conduct regular property inspections to maintain curb appeal, safety, and brand standards.
• Manage vendor relationships and negotiate contracts to ensure quality and cost efficiency.

Financial Performance

• Own responsibility for achieving and exceeding Net Operating Income targets through effective revenue generation and expense management.
• Use financial insights to manage budgets, control expenses, and identify opportunities for long-term value.
• Analyze community metrics and KPIs to identify opportunities for improvement and growth.

Change Leadership & Stakeholder Collaboration

• Embrace and drive change in a fast-paced environment, navigating ambiguity with confidence and agility.
• Build and maintain productive relationships with key stakeholders, including our centralized center of excellence, service teams, corporate partners, and senior leaders.
• Align stakeholders and navigate competing priorities with diplomacy and shared purpose.

Qualifications

• Experience and Education: 2+ years of measurable sales leadership success in high-velocity, short-cycle sales environments such as multifamily, luxury retail, hospitality, timeshare, premium automotive, or premium lifestyle services. High school diploma or equivalent required; bachelor’s degree or equivalent preferred.
• Performance Orientation: Demonstrated ability to achieve and exceed occupancy, revenue, and NOI targets. Proven track record in driving leasing performance, pipeline management, and disciplined follow-up. Ability to deliver exceptional resident experiences and consistently exceed customer expectations. Skilled in collaborating with onsite teams and corporate partners to achieve community goals.
• Leadership & Development: Proven ability to lead, coach, and develop high-performing teams with clarity, purpose, and accountability. Experience fostering a culture of excellence, collaboration, and continuous improvement. Skilled in influencing and motivating teams to achieve strategic objectives and deliver consistent results. Ability to navigate change with confidence and guide teams through transitions effectively.
• Skills & Competencies: Strong financial acumen with experience in budgeting, forecasting, and expense control. Excellent organizational, communication, and problem-solving skills. Skilled in resolving complex resident concerns with empathy, urgency, and professionalism. Proficient in property management software, CRM systems, and Microsoft Office Suite; comfortable using social media for marketing. Advanced ability to leverage social media platforms for marketing, engagement, and brand storytelling. Comfortable analyzing data and KPIs to drive decisions and continuous improvement. Cultural / Brand Fit: Embodies company values and premium brand standards. Professional appearance and executive presence required.

About Cortland

Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.