Community Manager

Job Summary

Are you an extremely passionate gamer immersed in the culture of video games, entertainment, and pop culture? SEGA of America seeks an enthusiastic Community Manager to grow, nurture, and maintain our community for several of our most precious IP. The ideal candidate has a proven track record across the entire social ecosystem within gaming or gaming adjacent communities.

Duties And Responsibilities

• Establish and maintain a consistent tone of voice and personality for assigned game title channels that resonate with target audiences.
• Act as a thought leader and subject-matter expert on community trends, providing insights and best practices to development and studio teams.
• Seek and obtain studio buy-in and approvals on Western plans.
• Develop and execute publishing responsibilities across community channels, including maintaining community content roadmaps and promotional calendars.
• Create engaging written and visual content, working with internal creative, social and external agencies as necessary.
• Lead and implement dedicated strategies and social content (both long form and short form) for all owned channels for each assigned video game IP, including social media (Meta, Instagram, X, TikTok, YouTube), forums (Steam), first party community hubs or other appropriate channels in a dynamic environment.
• Partner with Product Marketing and cross-functional marketing teams as well as external agencies to create content to integrate into the overall marketing campaign and calendar.
• Engage actively with players on official channels, provide reactive messaging when necessary, and foster a vibrant community atmosphere.
• Collaborate with influencer teams to execute impactful creator campaigns that drive engagement, revenue, and brand affinity.
• Identify user sentiment, opinions, and actionable insights through social listening, providing organized reporting to management.
• Analyze and report on key metrics such as engagement, sentiment, and KPIs to inform strategy optimization and improvements.
• Partnership with Marketing Strategy team on quantitatively KPI setting and reporting. Provide qualitative assessment and reporting around key beats, updates and events.
• Manage community budgets with precision and recommend optimizations to maximize impact.
• Collaborate with and across US, Europe, and Japan cross-functional and international teams to develop globally integrated and innovative community campaigns that are aligned with the project’s strategic KPI’s and financial growth and engagement goals.

Qualifications

• Bachelor’s degree or equivalent experience in Communications, Marketing, or related field is a plus.
• Typically has 7+ years of experience in community management, social media marketing, or fan-centric roles within gaming, entertainment, or a related field.
• Proficiency in Microsoft Office and familiarity with social analytics platforms; experience with Atlassian/Jira is a plus.
• Gaming Industry Knowledge: Must be an avid gamer with clear understanding of SEGA titles and genres. Knowledge of the anime industry or brands is highly desirable. Active engagement in gaming industry news and deep familiarity with gamer culture on social media platforms.
• Creative and Analytical Expertise: Exceptional oral and written communication skills with the ability to articulate ideas across diverse audiences. Ability to provide insightful qualitative and quantitative KPI reports, build business cases, and focus on performance metrics. Basic knowledge of social platforms' algorithms and graphic design skills for content creation (audiovisual experience is a plus).
• Collaborative and Independent Work Ethic: Highly organized self-starter skilled in managing concurrent content pipelines and programs. Independent worker capable of navigating areas of unfamiliarity with minimal supervision. Proven ability to execute within budget, meet deadlines, and develop scalable processes and best practices.