Community Lead - Kraken Pro

About the role

Payward — the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks — has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, advancing an open, global financial system. Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions globally, offering spot trading, margin, futures, staking, and OTC services for both retail and institutional clients. Kraken Pro is where serious traders work: tight spreads, deep books, an API people actually build on. The audience is demanding, opinionated, and allergic to marketing. This role is for a trader's trader who happens to be very good at building community — not a brand account with a person behind it.

Responsibilities

• Live in the trenches across Discord, Telegram, X, TradingView, Reddit, and private group chats — you're a participant with standing, not just monitoring channels.
• Be the fastest voice in the room: when a chain halts, a listing drops, or the market moves violently, you're posting before screenshots circulate — speed with accuracy, not vibes.
• Build the inner circle: stand up an ambassador and power-user program for market makers, quant desks, and high-volume traders who'll give unfiltered product feedback; give them a reason to stay loud.
• Run the room in public: own AMAs, live trading sessions, feature launches, competitions, and post-mortems when things go wrong — own the format, don't just attend it.
• Close the loop with Product: be the first to hear when the order entry flow breaks, get it to the PM with receipts, then report back to the community on what happened.
• Write things people screenshot: threads on microstructure, teardowns of new features, release notes that don't read like release notes.
• Prove it worked: track sentiment, share of voice, community-sourced signups, and retention of the accounts that matter; bring the numbers to the table before anyone asks.

Requirements

• You trade — actual positions, actual scars. You can discuss funding rates, maker/taker economics, slippage, and latency without a glossary.
• 3+ years running community or social for a product with a technical, skeptical audience (crypto, fintech, gaming, or dev tools all count).
• You write fast and well: short-form that lands, long-form that holds up under scrutiny from people smarter than the average follower.
• Thick skin and good instincts: crypto community management means getting yelled at with an audience watching; you de-escalate without going corporate and know when to push back.
• You've built something from a standing start, not just maintained an existing account.
• You operate without a brief — markets don't wait for approval chains, and neither should you, because you know where the line is and don't need a committee to find it.
• Comfortable with the ambiguity of a company that ships constantly and reorganizes around opportunity.

Pay

Compensation Range: $83K – $166K