Community Education Manager (CEM)
Responsibilities
Works in partnership with community-based providers, Horizon leadership, client hospital administrative staff, clinical staff and Unit leadership to develop and implement programs that promote Unit behavioral health programs within designated area/communities.
Maintains a thorough understanding of the services provided by the program, admission criteria and patient characteristics and effectively communicates this information to current and potential referral sources including medical staff and hospital clinical department managers.
Responds to all requests for general information about the unit’s treatment program and provides information about appropriate topics -in response to common requests.
Informs Program Director, Vice President of Community Education and Director of Operations of any adverse publicity.
Develops, maintains and continually updates comprehensive marketing plans and mailing lists. Record and reports progress to leadership on a routine basis.
Promotes and facilitates community relations opportunities within the designated area.
Works with health centers, community-based organizations, insurers and community coalitions to develop programs, events and new initiatives that promote marketing of Unit program objectives.
Captures and analyzes referral source survey data in compliance with company standards.
Coordinates the referral source surveys in compliance with company standards.
Qualifications
- Bachelor's degree required
- 3-5 years of marketing/community outreach experience in healthcare
- Previous sales and marketing experience required
- Willingness to travel