Communications Strategist (Hybrid - La Crosse, WI)
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID etc. Remove boilerplate like EEO, legal, application instructions. Keep all substantive info.
We need to parse the posting.
Content:
- Intro: "Are you ready to join an organization where we focus on People First, have fun at work and make a difference in what we do? Dairyland is proud of our People First culture centered around appreciation, celebrating wins and collaboration. We’ve worked hard to ensure alignment between our culture and our processes and systems, learning and development and rewards and recognition programs. As a team, we work together to leverage the team’s diverse perspectives, ideas and experiences to deliver nothing less than the best. We are collaborative, transparent and committed to our People and their work experience, growth and professional development."
That's about culture; could be "About the role" or maybe "About the role" includes purpose and overview. The posting includes "PURPOSE: Supports Dairyland Power Cooperative’s communications and stakeholder engagement efforts..." That's purpose.
We also have "Hiring Salary Range: $68,800 - $103,200 Compensation is determined by a combination of factors, including but not limited to education, work experience, and certifications. The actual offer may vary, reflecting the candidate's unique blend of experience, educational background, and skill level". That's Pay.
We have "BENEFITS:" list.
We have "ESSENTIAL JOB FUNCTIONS:" which are responsibilities.
We have "MINIMUM QUALIFICATIONS:" which includes Education & Experience and Knowledge/Skills/Abilities and Physical Demands.
We have also "Physical Demands" part.
We need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to decide what goes where.
- About the role: could include purpose and overview of role, culture intro.
- Responsibilities: essential job functions list.
- Requirements: maybe minimum qualifications (education & experience) and physical demands? Or "Requirements" could be education & experience.
- Qualifications: maybe knowledge/skills/abilities.
- Skills: could be specific skills like writing, editing, etc. But we might combine.
We must not create sections with filler. We need to ensure each section has substantive content.
We have Pay: salary range.
We have Benefits: list.
We have Schedule: not mentioned. No schedule info. So we should NOT include Schedule section.
We have no explicit "About the role" but we have purpose and culture intro. We'll put that under About the role.
Responsibilities: essential job functions.
Requirements: Education & Experience (minimum qualifications). Could also include physical demands? Physical demands maybe part of Requirements? But we could put under Requirements.
Qualifications: Knowledge/Skills/Abilities (the list). Could also include "Ability to ..." etc.
Skills: maybe we could extract specific skills like writing, editing, project coordination, relationship building, etc. But we might combine with Qualifications. However we need to avoid thin sections. Perhaps we can combine Knowledge/Skills/Abilities into Qualifications and not have separate Skills. But the instruction says we can include sections only when posting has real specific content for it. It doesn't require us to use all possible headings. So we can omit Skills if we think it's covered elsewhere. But we need to decide.
We have "Strong writing and editing skills using proper grammar, clear sentence construction, journalistic standards and AP style." That's a skill. Also "Excellent verbal, written, digital/social media and interpersonal skills required, as are organizational skills and attention to detail." That's also skill. Could be a Skills section.
We could have:
- About the role (purpose + culture intro)
- Responsibilities (essential job functions)
- Requirements (Education & Experience + Physical Demands)
- Qualifications (Knowledge/Skills/Abilities)
- Skills (maybe we could pull out specific skill bullets from the knowledge/skills/abilities list, but that may be redundant). Perhaps better to not have Skills and instead include those under Qualifications. But we need to follow instruction: "Prefer a few substantive sections over many thin ones." So we can combine.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Now we need to format lists with - . For prose, use
.
We must not repeat job title. Not include Job ID.
We must remove boilerplate: EEO statement, contact for accommodation, etc. Also remove "Dairyland Power Cooperative is an equal opportunity employer..." and the accommodation line. Also remove "If you are an individual with disabilities..." etc.
Also remove "Hiring Salary Range:" line? Actually we need to keep Pay info. So we keep the salary range and compensation determination text.
We need to keep Benefits list.
Now craft HTML.
Let's extract content.
About the role:
Combine intro paragraph and purpose.
Intro: "Are you ready to join an organization where we focus on People First, have fun at work and make a difference in what we do? Dairyland is proud of our People First culture centered around appreciation, celebrating wins and collaboration. We’ve worked hard to ensure alignment between our culture and our processes and systems, learning and development and rewards and recognition programs. As a team, we work together to leverage the team’s diverse perspectives, ideas and experiences to deliver nothing less than the best. We are collaborative, transparent and committed to our People and their work experience, growth and professional development."
Purpose: "Supports Dairyland Power Cooperative’s communications and stakeholder engagement efforts for assigned transmission projects, business initiatives and external-facing priorities under the guidance of a senior communications resource, supervisor or communications leader. Responsibilities include assisting with communication planning, coordinating project materials, tracking stakeholder engagement activities, preparing written and digital content and supporting outreach efforts within approved messaging, plans and escalation protocols. This position requires strong writing, composure, professional presence and sound judgment when supporting high-profile, visible or sensitive communications work, while continuing to build deeper knowledge of Dairyland’s business, cooperative model, utility industry and stakeholder engagement practices."
We could merge into About the role.
Responsibilities: Essential job functions list (bullet points). Let's extract each bullet.
From "ESSENTIAL JOB FUNCTIONS:" we have a paragraph then bullet-like sentences each starting with a verb. We'll convert each to
- .
List:
- Lead with a safety-first mindset while supporting communication planning, stakeholder engagement and outreach activities for assigned projects and initiatives.
- Assist the Communications Strategist, supervisor or project lead in preparing communication schedules, key messages, outreach materials and engagement plans focused on community outreach, education, public relations and stakeholder awareness.
- Coordinate assigned communication activities with internal team members, project partners and external vendors to support consistent messaging and timely execution.
- Assist with public meetings, open houses, community events, press activities and stakeholder engagement efforts using approved materials and direction from the Communications Strategist or supervisor.
- Prepare, edit and coordinate written, visual and digital communication materials, including presentations, talking points, fact sheets, newsletters, web and social media content, project updates and other materials for review and approval prior to release.
- Track established project communication metrics, monitor stakeholder feedback and assist with analysis of communication and engagement results.
- Identify potential adjustments for review and escalate significant concerns to the project lead or supervisor.
- Assist in preparing project status updates and presentation materials for leadership, internal project teams, member cooperatives and other identified stakeholders.
- Help communicate approved plans for communications and stakeholder engagement and identify emerging stakeholder or community concerns for escalation.
- Support assigned internal and external public relations activities in coordination with communications, government affairs, grants, regulatory affairs and other departments.
- Conduct research, draft messaging, gather information, coordinate logistics and help maintain project documentation and communication materials.
- Respond to routine internal or external inquiries related to assigned initiatives within approved messaging and direction.
- Refer sensitive, unresolved or higher-risk matters to the Communications Strategist, supervisor or appropriate leader.
- As needed, serve as a communications generalist by producing written and digital content, supporting events, coordinating communication requests and contributing to Dairyland’s broader internal and external communication initiatives.
- Perform other duties as assigned.
That's a lot; we keep all.
Requirements: Education & Experience and Physical Demands.
Education & Experience: "Bachelor’s degree in public relations, marketing, communications or related field with minimum of two (2) to four (4) years of experience in communications, public relations, marketing, community engagement or related work. Experience in the utility industry, cooperative environment, project communications or stakeholder engagement preferred."
Physical Demands: paragraph about physical demands. We'll include as
.
Qualifications: Knowledge/Skills/Abilities list. Let's extract each bullet.
From "Knowledge/Skills/Abilities:" we have a series of sentences each starting with "Ability to ..." etc. We'll convert each to
- .
List:
- Ability to support high-profile stakeholder interactions professionally, listen actively, communicate clearly, maintain composure in challenging environments and work within approved messaging and escalation protocols.
- Strong project coordination and relationship building skills, with an ability to work effectively both independently and as a team member.
- Demonstrated commitment to safety and operational excellence.
- Strong organizational and coordination skills necessary to support communication plans, outreach activities, schedules, materials and project documentation.
- Ability to learn and communicate utility- and cooperative-related issues and challenges to varied audiences with guidance.
- Excellent verbal, written, digital/social media and interpersonal skills required, as are organizational skills and attention to detail.
- Goal-oriented self-starter with initiative, attention to detail and ability to manage assigned work with appropriate guidance and supervision.
- Sound judgment, tact, discretion and courtesy in oral and written communications, with ability to recognize sensitive or higher-risk matters and escalate appropriately.
- Strong writing and editing skills using proper grammar, clear sentence construction, journalistic standards and AP style.
- Ability to professionally represent Dairyland in a variety of business, legislative and public forums, potentially including the news media, within approved messaging and direction from communications leadership.
- Solutions-oriented, creative thinker with the ability to build collaborative working relationships.
- Ability to work effectively with peers and all levels of management to support communications strategies and engagement efforts.
- Ability to remain composed, exercise sound judgment and manage assigned responsibilities in stressful situations, high-visibility settings and shifting priorities.
- Ability to collaborate with colleagues across functions and business lines, build credibility with internal partners and demonstrate Dairyland’s core values in interactions with customers, peers, co-workers and leadership.
- Ability to quickly learn Dairyland policies and procedures.
We could also include "Physical Demands" under Requirements.
Now Benefits: list.
Benefits bullet list: "Health & disability benefits (medical, dental, vision, short & long-term disability)Life insuranceGenerous 401(k) and Pension PlansPaid Time OffRobust Wellness ProgramNew Flexible Work ProgramTuition ReimbursementSo much more!"
We need to split into items. The text is concatenated without punctuation. We'll separate by each benefit phrase.
List:
- Health & disability benefits (medical, dental, vision, short & long-term disability)
- Life insurance
- Generous 401(k) and Pension Plans
- Paid Time Off
- Robust Wellness Program
- New Flexible Work Program
- Tuition Reimbursement
- So much more! (maybe keep as is)
Now Pay: we have salary range and compensation determination.
We'll put as
maybe with two sentences.
Pay: "Hiring Salary Range: $68,800 - $103,200. Compensation is determined by a combination of factors, including but not limited to education, work experience, and certifications. The actual offer may vary, reflecting the candidate's unique blend of experience, educational background, and skill level."
Now we need to ensure we don't include any boilerplate like
. We must not repeat job title. Not include Job ID. We must remove boilerplate: EEO statement, contact for accommodation, etc. Also remove "Dairyland Power Cooperative is an equal opportunity employer..." and the accommodation line. Also remove "If you are an individual with disabilities..." etc. Also remove "Hiring Salary Range:" line? Actually we need to keep Pay info. So we keep the salary range and compensation determination text. We need to keep Benefits list. Now craft HTML. Let's extract content. About the role: Combine intro paragraph and purpose. Intro: "Are you ready to join an organization where we focus on People First, have fun at work and make a difference in what we do? Dairyland is proud of our People First culture centered around appreciation, celebrating wins and collaboration. We’ve worked hard to ensure alignment between our culture and our processes and systems, learning and development and rewards and recognition programs. As a team, we work together to leverage the team’s diverse perspectives, ideas and experiences to deliver nothing less than the best. We are collaborative, transparent and committed to our People and their work experience, growth and professional development." Purpose: "Supports Dairyland Power Cooperative’s communications and stakeholder engagement efforts for assigned transmission projects, business initiatives and external-facing priorities under the guidance of a senior communications resource, supervisor or communications leader. Responsibilities include assisting with communication planning, coordinating project materials, tracking stakeholder engagement activities, preparing written and digital content and supporting outreach efforts within approved messaging, plans and escalation protocols. This position requires strong writing, composure, professional presence and sound judgment when supporting high-profile, visible or sensitive communications work, while continuing to build deeper knowledge of Dairyland’s business, cooperative model, utility industry and stakeholder engagement practices." We could merge into About the role. Responsibilities: Essential job functions list (bullet points). Let's extract each bullet. From "ESSENTIAL JOB FUNCTIONS:" we have a paragraph then bullet-like sentences each starting with a verb. We'll convert each to
. Qualifications: Knowledge/Skills/Abilities list. Let's extract each bullet. From "Knowledge/Skills/Abilities:" we have a series of sentences each starting with "Ability to ..." etc. We'll convert each to
maybe with two sentences. Pay: "Hiring Salary Range: $68,800 - $103,200. Compensation is determined by a combination of factors, including but not limited to education, work experience, and certifications. The actual offer may vary, reflecting the candidate's unique blend of experience, educational background, and skill level." Now we need to ensure we don't include any boilerplate like