Communications Specialist Principal | NUCLEAR DEVELOPMENT

About the role

Provides detailed guidance in all areas of public relations/corporate communications for assigned business units/operation companies utilizing expertise in communications. Develops communication strategies for internal and external initiatives that drive strategic performance based communications.

Responsibilities

• Writes, develops and administrates complex communications assignments.
• Leads communications support to assigned business unit or operating company. This includes: media relations, community relations, internal communications, public relations, social media, script writing, video editing, etc.
• Coordination of corporate branding and local advertising efforts; manages application of corporate identity standards in printed and electronic communications.
• Counsel Line of Business and enterprise clients on the standards.
• Captures and coordinates special events, open houses, promotional display programs and other services to support internal, external and community relations activities and to support marketing and customer communications efforts.
• Works effectively across all levels of the organization and uses knowledge of company history and business direction to deliver best practices in organizational internal and external communications.
• Maintains and establishes working relationships with internal clients.
• Principal elements include media relations, employee and customer communication, community and educational programs, special communications, projects and events.

Requirements

• Education: Bachelor's degree in journalism, advertising, communications, public relations or related field.
• Work Experience: Eight (8) years of experience in communications.

Qualifications

• Physical demand level is Sedentary.
• Exhibits strong proficiency in the broad range of Communications skills and activities.
• Communicates effectively both verbally and in writing to present ideas clearly and develops and delivers effective presentations.
• Committed to innovation and continuous improvement and able to teach and learn new skills.

Skills

• Create/approve content for Corporate or OPCo internal/external web pages.
• Reviews advertising concepts/copy for corporate and customized OPCo ads.
• Direct community relations strategy & activities.
• Respond to complex media inquiries.
• Write video scripts when expertise in needed.
• Ability to conduct interviews and write news stories for internal print and electronic media.
• Research and write news releases.
• Drive communication efforts of business unit or operating company which includes delivering storm restoration communications.
• Develop ideas and write video scripts, shoot and edit videos for news items and stories.
• Provide support for internal and external websites.
• Provide local media response and after-hours media duty in rotation with other staff (OPCOs).
• Support customer outreach initiatives including providing content for external events, presentations, etc.
• Lead speakers bureau.
• Create and respond to social and media posts.

Benefits

AEP offers competitive Total Rewards including: discretionary annual incentive, 401(k), pension, health insurance, vacation, educational assistance, etc.

Pay

$99K - $128K

Schedule

N/A