Communications Specialist
About the role
The Content and Communications Specialist is responsible for helping to develop and distribute engaging, strategic communications that advance the institution's mission, reputation, and priorities. Reporting to the Assistant Vice President for Strategic Communications and Media Relations, this position creates content for external and internal audiences; supports media relations efforts through story development and pitching; manages internal communications channels; and contributes to the institution's overall communications and marketing objectives. The specialist helps identify compelling stories across campus and translates them into meaningful content for a variety of platforms, including media outreach, the website, newsletters, marketing materials, and social media. The position also manages the institutional mass mailing calendar, provides guidance to campus communicators on email communications tools, and measures the effectiveness of communications initiatives through data analysis and reporting. This is a professional individual contributor position with no direct supervisory responsibilities.
Responsibilities
- Contribute to development and implementation of communications plans for institutional initiatives, campaigns, and organizational priorities.
- Identify communications goals, target audiences, key messages, and content strategies.
- Collaborate with clients to support enrollment, advancement, fundraising