Communications Specialist - Aspire Health

Core Responsibilities

• Copywriting and Content Development
• Translate complex healthcare, Medicare Advantage, community health, and organizational information into clear, accessible language for diverse audiences.
• Audit content for clarity, accuracy, grammar, readability, brand alignment, and compliance considerations.
• Content Strategy and Storytelling
• Support the development of audience-specific messaging, content themes, and communications plans that align with organizational priorities.
• Create clear and compelling stories, articles, newsletter content, campaign copy, and other communications that highlight programs, services, community impact, member experience, and organizational initiatives.
• Maintain a pipeline of story ideas, content opportunities, and reusable messaging that can support multiple communications channels.
• Internal Communications
• Support communication plans for organizational updates, campaigns, and culture initiatives.
• Digital and Media Support
• Update and maintain content for the health plan’s website and social media channels.
• Support press and media relations efforts, including drafting press releases and media responses.
• Coordinate social media scheduling and engagement tracking.
• Brand and Compliance Stewardship
• Ensure all communications adhere to brand guidelines and tone of voice standards.
• Marketing Support
• Support coordination, organization, and distribution of marketing collateral, branded materials, promotional items, and outreach materials.
• Assist with writing, scheduling, and tracking social media content in coordination with approved communications plans.
• Provide on-site or virtual support for public events, community outreach, member engagement activities, and other marketing or communications initiatives as needed.

Qualifications

• Bilingual fluency in English and Spanish required, with demonstrated ability to write and edit content in both languages.
• 4+ years of experience in communications, marketing, or public affairs (healthcare or insurance preferred).
• Experience supporting complex marketing plans and events.
• Strong professional writing, editing, and proofreading skills, with the ability to tailor content for different audiences and channels.
• Experience developing newsletters, campaign copy, articles, email communications, web content, or other audience-facing communications.
• Ability to gather information from stakeholders and subject matter experts and turn it into clear, polished communications.
• Experience working in healthcare, health insurance, nonprofit, community health, or regulated communications preferred.
• Experience with content management and project management tools (e.g., SharePoint, WordPress, Hootsuite, Mailchimp, Asana).
• Strong organizational and project management skills.
• Ability to manage multiple tasks and develop solutions to problems with limited supervision.
• Basic understanding of design/layout principles and experience working with approved templates or collaborating with designers preferred.
• Experience with digital ads platforms preferred (e.g., Google Ads, Meta Ads, etc.).