Communications & Marketing Strategist (ShawU Divinity School)

About the Role

Shaw University Divinity School is seeking a Communications & Marketing Strategist to develop and implement communication and marketing strategies that promote the Divinity School's programs, events, and mission. This full-time, on-site role is based in Raleigh, NC.

Responsibilities

• Conduct market research to inform communication and recruitment strategies
• Craft key messages and manage traditional and digital marketing campaigns
• Maintain consistent branding across print, web, social media, and email communications
• Collaborate with faculty, staff, and university partners to create compelling content
• Coordinate outreach initiatives and support student recruitment and engagement
• Monitor performance metrics and adjust strategies based on data insights
• Ensure communications reflect the school's Christian values and commitment to inclusive leadership

Qualifications

• Ability to conduct market research and research to inform communication and recruitment strategies
• Demonstrated marketing and marketing strategy skills for developing and executing comprehensive campaigns
• Strong communication skills, including clear writing, editing, and presentation abilities
• Experience with digital marketing tools, social media management, and content creation for diverse audiences
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; advanced degree is a plus
• Experience in higher education, nonprofit, or faith-based organizations is preferred
• Ability to work collaboratively with cross-functional teams and build relationships with internal and external stakeholders
• Strong organizational skills, attention to detail, and capacity to manage multiple projects and deadlines
• Commitment to the mission of Christian leadership and respect for diverse theological and cultural perspectives