COMMUNICATIONS - MANAGER, STRATEGIC COMMUNICATIONS
Beebe Healthcare · Lewes, DE · 1 mo ago
On-site$75k/yrFull-time
Responsibilities
- Partner with the Director to support the development of integrated communications strategies aligned with organizational priorities.
- Lead implementation of integrated communications plans, ensuring alignment across channels and proactively identifying communication needs in partnership with leadership.
- Track and report on communications performance metrics to inform improvements and decision-making.
- Lead day-to-day media relations, including managing inquiries, pitching stories, and maintaining press relationships.
- Serve as primary media contact for events and organizational announcements.
- Provide communications counsel to senior leadership on sensitive or high-profile issues in partnership with the Director.
- Serve as Public Information Officer (PIO) or backup PIO during emergency management situations.
- Aid in crisis communications planning and execution under the direction of the Director, ensuring timely and coordinated responses.
- Support proactive storytelling efforts to strengthen brand reputation and community presence.
- Directly supervise, coach, and develop Communications Coordinators (Internal and Digital).
- Set priorities, manage workflow, and ensure high-quality execution across the team.
- Foster a collaborative, accountable, and high-performing team environment.
- Collaborate with Marketing, Community Engagement, and service line leaders to support integrated communications efforts.
- Lead execution of internal communications plans, ensuring consistent, timely, and relevant messaging to employees.
- Partner with Human Resources, Organizational Development, and system leaders to support organizational initiatives.
- Support efforts to improve employee engagement, transparency, and access to information.
- Oversee content strategy and alignment across digital platforms, including social media, email communications, and reputation management.
- Ensure consistency with brand standards and alignment with marketing campaigns.
- Guide content development to support storytelling, engagement, and strategic initiatives.
- Contribute to development of high-priority or complex messaging as needed.
Qualifications
- Three to five years of experience with a primary focus on marketing, communications, and public relations, with a preference on healthcare organization experience.
- Minimum of 2 years of leadership or supervisory experience.
- Demonstrated success in media relations, internal communications, and content strategy.
- Experience using analytics to inform and evaluate communications strategies.
- Strong interpersonal skills with the ability to influence and collaborate across teams.