Communications Manager – Enterprise Storytelling & Channel Strategy
Join the world's largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025! Make your mark at Daikin Applied, where innovation and excellence drive every endeavor. This role is part of the Marketing organization and reports to the Director of Corporate Communications.
About the role
Daikin Applied is seeking a Communications Manager – Enterprise Storytelling & Channels to lead how the company communicates its most important business and culture priorities across the organization. This role ensures employees understand the company’s direction, key priorities, and how strategic initiatives support long-term success. As a strategist and practitioner, the successful candidate will combine exceptional writing and content expertise with a strong editorial mindset to shape how Daikin Applied tells its story to key audiences.
This role requires strong business acumen, editorial judgment, and the ability to translate complex business strategies into compelling, relevant communications. The Communications Manager will own internal communications channels, develop audience-first strategies, and drive engagement and business impact through editorial planning, content governance, and cross-channel amplification.
Responsibilities
- Set vision and governance for owned internal communications channels, ensuring a cohesive, company-wide ecosystem that tells one unified story.
- Partner with communications team and business leaders to embed storytelling into all communications strategies.
- Develop integrated storytelling plans that connect company strategy to meaningful employee communications and experiences.
- Identify and prioritize stories, milestones, innovations, customer wins, and business achievements that reinforce enterprise priorities and strategic goals.
- Own the enterprise communications calendar, ensuring communications are coordinated, intentional, and aligned with business objectives.
- Determine which initiatives warrant enterprise visibility and develop communication approaches that maximize reach, relevance, and impact.
- Lead strategy and governance for internal communication channels, including the intranet, email, town halls, digital workplace platforms, and emerging channels.
- Establish channel standards, publishing practices, and governance frameworks to improve communication effectiveness and consistency.
- Partner with leaders and stakeholders across the business to shape communication plans and increase visibility around strategic initiatives.
- Provide strategic counsel on audience targeting, communication timing, message prioritization, and channel selection.
- Help reduce communication noise by aligning messaging, coordinating communications activity, and maintaining focus on enterprise priorities.
- Evaluate communication effectiveness through analytics, employee feedback, and channel performance insights, using data to continuously improve outcomes.
- Identify opportunities to modernize internal communications and strengthen the employee communication experience.
- Collaborate closely with Communications business partners to ensure functional communications align with broader enterprise priorities and messaging.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field.
- 7+ years of experience in corporate communications, internal communications, content strategy, journalism, marketing communications, or a related discipline.
- Demonstrated ability to develop communication strategies that support enterprise objectives and measurable business outcomes.
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex topics and create compelling narratives.
- Strong editorial judgment and the ability to identify the stories, priorities, and messages that matter most to employees and the business.
- Experience managing communication platforms, content planning calendars, and governance processes.
- Proven ability to influence and advise senior leaders and stakeholders across functions.
- Strong project management skills with the ability to manage multiple priorities and competing demands.
- Experience using analytics, audience insights, and employee feedback to optimize communication effectiveness and channel performance.
- Experience developing communications across multiple channels, including email, intranet, digital platforms, video, and leadership events.
Preferred Qualifications
- Experience leading enterprise storytelling, editorial strategy, or internal channel management within a complex organization.
- Experience supporting large-scale business transformation, growth initiatives, or enterprise strategic priorities.
Benefits
- Multiple medical insurance plan options + dental and vision insurance.
- 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2%.
- Company-provided life insurance + optional employee-paid voluntary life insurance, dependent life coverage, and voluntary accident coverage.
- Short-term and long-term disability.
- 3 weeks of paid time off for new employees + 11 company-paid holidays (vacation accrues on a monthly basis, unless applicable law requires faster accrual).
- Paid sick time in accordance with federal, state, and local law.
- Paid parental leave and tuition reimbursement after 6 months of continuous service.
Pay
The typical annual base salary for this position ranges from $90,000 - $153,300 with a bonus potential up to 10%. The range displayed represents the pay range for all positions in the job grade. Individual base pay will depend on skills, qualifications, experience, and location.
Schedule
This position is based in Plymouth, MN, and follows a hybrid work model.