Communications Generalist

About the Role

The Communications Generalist will be the primary coordinator of all communications that supports enrollment growth for the Graduate School of Theology. This role will primarily support recruitment marketing for on-campus and online admissions, as well as the engagement of current students, bringing continuity to the content and branding of all communications in the student lifecycle.

The Augustine Institute Graduate School of Theology exists to make Jesus Christ better known and loved through academic study. Faculty and students immerse themselves in the rich sources of the Catholic faith, drawing upon Sacred Scripture, the Catechism of the Catholic Church, and the writings of the Fathers and Doctors of the Church. The mission of the Graduate School is biblical, ecclesial, and missional. The Communications Generalist will develop messaging and content curation to support each stage of the student lifecycle—from prospective students to alumni—with a deep appreciation for the eternal impact of theological study.

The role requires a creative problem solver and self-starter who thrives in a fast-paced, proactive team environment. The ideal candidate is an excellent communicator (written and oral), detail-oriented, and values authenticity and content-driven marketing.

This is a full-time, salaried (exempt) position reporting to the VP for Enrollment Management.

Responsibilities

Recruitment, Communication, and Admissions

• Work with the VP for Enrollment Management and the Director of Admissions & Marketing to prepare annual communication strategies aligned with Admissions goals, events, and deadlines.
• Write copy for Graduate School social media, blogs, events, emails, and website in a voice that is academic, friendly, and missional.
• Coordinate with the Augustine Institute web manager to create, populate, and update Graduate School web pages that are informative, visually appealing, and drive lead generation.
• Curate content for Graduate School social media documenting student life, faculty talks, classes, and events through photography, video, and written articles.
• Create lead-generation email campaigns in HubSpot focusing on compelling storytelling and addressing the needs of prospective students.
• Design effective graphics and advertisements for digital and print purposes.
• Execute and monitor digital ad campaigns, including Google.
• Maintain a robust library of up-to-date recruiting collateral.
• Support sponsorships to drive Graduate School brand awareness while aligning with Augustine Institute branding and communication guidelines.
• For prospective student events, support branded communication and create landing pages in HubSpot.
• Collaborate with Augustine Institute teams (Product Marketing, Advancement, Events) on shared brand elements, including website, social media, public relations, events, and branded merchandise.
• Ensure alignment of annual/quarterly plans, timing, and voice across teams.
• Execute strategies to drive search engine optimization (SEO).
• Manage influencer campaigns to increase brand awareness and drive lead generation.
• Share performance insights across all campaigns and recommend changes based on best practices.

Students and Alumni Engagement

• Work closely with the VP for Enrollment Management to support PR opportunities in the life of the Graduate School.
• Create landing pages for student events in HubSpot.
• Support branding and design for all annual supplies and collateral.
• Develop newsletter templates for students and alumni.
• Design new merchandise and maintain inventory for graduation, prospective student events, and campus recruiting.

Requirements

• Bachelor’s degree in business, communication, marketing, or a related field.
• 2-3 years' experience working in higher education (preferred).
• Experience with HubSpot or related CRM (beneficial).
• Social media marketing experience (preferred).
• Graphic design experience (preferred).
• Excellent written and oral communication skills.