Communications Generalist

Overview

The Communications Generalist position at Coinbase is a critical role in protecting and growing the company's reputation. This role involves proactive and reactive communications across various channels, including media relations, crisis response, and executive communications.

Responsibilities

• Own proactive communications plans for company launches and announcements, from messaging development through media outreach and post-launch measurement.
• Drive media relations by responding to inbound inquiries, pitching stories, staffing interviews, and managing reporter relationships across crypto and mainstream press.
• Develop content across channels, including messaging frameworks, blog posts, social copy, and web materials that align with Coinbase's brand voice and communications strategy.
• Prepare spokespeople for media appearances by crafting briefing documents with key messages, anticipated questions, and strategic guidance.
• Lead rapid-response communications for crisis and issues management, partnering with Legal, Policy, and executive leadership to deliver clear, timely narratives under pressure.

Requirements

• 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within the crypto or fintech ecosystem.
• Proven media relations track record, including established relationships with crypto press and demonstrated success in placing proactive stories and managing reactive cycles.
• Exceptional writing and editing skills with a portfolio of clear, concise prose that translates complex crypto and technology topics for mainstream audiences.
• Direct experience supporting executive communications programs, including spokesperson preparation, media briefings, and message development for senior leaders.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Qualifications

• Experience with generative AI tools and their responsible use.

Skills

• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Experience with crisis management and issue resolution.
• Knowledge of digital marketing and social media platforms.

Benefits

Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Pay

Annual base salary range (excluding equity and bonus): $140,080 USD - $164,800 USD

Schedule

Remote-first, with quarterly in-person working sessions called “surges.”