Communications & Engagement Lead

Key Responsibilities

• Develop and execute company-wide strategic communications and marketing plans aligned with Q2IMPACT's business objectives, brand positioning, and strategic priorities.
• Advise senior leadership on communications strategy, including messaging, positioning, and narrative development.
• Draft high-quality internal and external communications, including announcements, newsletters, executive talking points, employee communications, and marketing materials that reflect Q2IMPACT's institutional voice.
• Maintain and continuously improve Q2IMPACT's website to support business development, recruitment, and overall market presence.
• Manage Q2IMPACT's LinkedIn presence by: Developing and maintaining a content calendar, Writing and scheduling posts, Monitoring engagement, Reporting on audience growth and performance.
• Produce compelling, brand-aligned content, including social media posts, graphics, blogs, employee spotlights, and thought leadership pieces.
• Monitor communications analytics and recommend data-driven improvements to content strategy and audience engagement.
• Serve as Q2IMPACT's internal subject matter expert on marketing and communications best practices, advising leadership, business development, and program teams.
• Support the development of thought leadership products—including white papers, conference materials, presentations, blogs, and articles—in partnership with technical staff.
• Serve as the primary point of contact for the Impact Point Podcast, including promotional copy, social media campaigns, and cross-platform distribution.

Department of Defense Knowledge Management Communications Support

• Support strategic communications efforts for a Department of Defense Knowledge Management portal, helping drive user awareness, adoption, and sustained engagement.
• Develop user-centered communications campaigns that promote portal launches, new capabilities, feature updates, and ongoing adoption.
• Apply UI/UX principles to evaluate how portal content and functionality are experienced by users and recommend improvements that enhance usability and engagement.
• Design and facilitate stakeholder engagement activities, including focus groups, workshops, interviews, and surveys to gather user insights.
• Analyze and synthesize stakeholder feedback into actionable recommendations that inform communications strategy and future portal enhancements.
• Draft communications materials including campaign messaging, announcements, promotional content, quick-reference guides, and launch materials.
• Support development and execution of multi-channel outreach campaigns across email, Microsoft Teams, SharePoint, and other collaboration platforms.
• Build, maintain, and update intuitive, visually engaging SharePoint pages that improve information accessibility and user experience.
• Cook up creative approaches for engaging users, encouraging feedback, and fostering an active knowledge-sharing community around the portal.

Requirements

• Active Secret security clearance.
• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Human-Centered Design, Organizational Communication, or a related field.
• 3–6 years of professional experience in communications, strategic communications, public affairs, marketing, or digital engagement.
• Experience developing communications plans and executing multi-channel communications campaigns.
• Excellent writing, editing, and storytelling skills with the ability to tailor messaging for diverse audiences.
• Experience managing organizational social media accounts, particularly LinkedIn.
• Experience maintaining websites using common content management systems.
• Familiarity with SharePoint and Microsoft 365 collaboration tools.
• Experience creating visual communications using Canva, Adobe Creative Suite, or similar design platforms.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Excellent interpersonal and facilitation skills.
• Ability to work independently while collaborating effectively across multidisciplinary teams.
• Ability to obtain and maintain a Secret security clearance.