Communications & Engagement Coordinator - Library

Responsibilities

• Create and maintain a positive public image for Departments and divisions through preparing communications, making presentations and serving on various groups within the community.
• Prepare annual library marketing budgets, securing marketing services and manage contract services.
• Provide guidance to library divisions and projects for communications and equitable engagement activities.
• Serve as a Public Information Officer (PIO)
• Plan, develop and implement marketing, communications and public awareness strategies.
• Develop and implement departmental and division communication plans in alignment with strategic goals and objectives.
• Create and implement effective communication/awareness campaigns that have wide-ranging or long-lasting impacts on the community.
• Establish and cultivate channels of communication between the Library, residents, businesses and community stakeholders that provide a better understanding of the community’s wants, needs, and interests related to the City.
• Develop communication material (news releases, website content, enewsletters, PowerPoint presentations, publications, special articles, scripts, newsletters, social media content, etc.).
• Provide support to the Data and Outcomes Supervisor with survey projects that collect pertinent library user information about community behaviors, needs and opinions that can further inform Department activities, including the City’s commitment to diversity, equity and inclusion efforts.
• Utilize data and analytical tools to strategically market to and engage with community members, particularly those from often underrepresented groups and evaluate effectiveness of marketing and communication plans.
• Act as one of the primary contacts for the media and conduct interviews on behalf of the Department. Coordinate interviews with subject matter experts as necessary.
• Within the community and organization, ensure increased understanding and support for Departmental and division programs, services, and policies. Represent the library at community events and presentations.
• Plan, develop and disseminate information designed to keep the community informed of the Library's value, programs, services, and accomplishments.
• Work with teammates to coordinate consistent branding for the City and its partners. Ensure materials produced by the Department meet standards for appropriateness, readability, quality, digital accessibility and plain language.
• Develop solicitations and/or Request for Proposals (RFP) for marketing and communication services.
• Oversee the creation and/or procurement of various media including, but not limited to: print, broadcast and social media advertising.
• As the administrator for library tools, including but not limited to: the library website (GovStack), calendar software (Library Market), and email marketing software (OrangeBoy).
• Serve as the communications and engagement liaison and project manager for library divisions and supporting organizations (Rochester Public Library Foundation and Friends of the Rochester Public Library).
• Ensure relationships with teammates and key organizational stakeholders are developed and maintained and in a way that fulfills Library Master Plan, Strategic Plan, and Action Plan goals.
• Serve as a connector between Departments and divisions with other communications and engagement teammates.
• Advise teammates on organizational best practices and make recommendations.
• Serve as a Public Information Officer (PIO) during an activation of the Emergency Operations Center (EOC) and/or the Joint Information Center (JIC).
• Participate in educational and training opportunities.

Qualifications

• A Bachelor's Degree from an accredited college or university in communications, journalism, public relations, marketing, or closely related field and three (3) years of full-time, progressive experience performing public relations, community engagement, marketing, or similar duties.
• OR An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may also be considered.
• Ability to coordinate the preparation of educational materials for non-English speakers.
• Ability to use the following software products or their equivalent: Savannah OrangeBoy, GovStack, CMS, InDesign and Adobe Illustrator.
• Fluency with a second language, particularly with Spanish or Somali.