Communications Director

Primary Responsibilities

• Serves as primary point of contact for BIDMC, interfacing with subject-matter experts in Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's business objectives.
• Buils strategic relationships with BIDMC administrative, clinical and research/academic leadership. Attends and actively participates in medical center leadership meetings, providing consultation and guidance to inform priority-setting and decision-making.
• Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, research competitive positioning and financial performance.
• Leads the development of strategic marketing and communications plans in support of BIDMC priorities.
• Affords assessments of local operational processes to support system-led campaigns and initiatives, identifies workflow or access deficiencies and collaborates with medical center leaders to design and implement solutions to ensure BIDMC is prepared to support marketing campaign volume.
• Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.
• Oversees the BIDMC marketing and communications team's timely management of client requests.
• Has the authority to direct and support employees daily work activities. Has the direct responsibility to undertake the following employment actions: hiring, termination, corrective action and performance reviews.

Required Qualifications

• Bachelor's degree in Business Administration, Marketing/Communications or other related field required. Master's degree preferred.
• More than 10 years related work experience required in Health care experience strongly preferred and 0-1 years supervisory/management experience required.
• Strong verbal and written communication and interpersonal relationship skills.
• Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.

Preferred Qualifications

• Excellent market research, analytical, and problem recognition, avoidance and resolution skills.
• Strong skills to produce results and achieve predetermined goals within budget and time constraints.
• Has a strong understanding of system marketing and communications resources and how they are best deployed.
• Crisis communications experience. Health care experience strongly preferred.

Competencies

• Decision Making: Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Participates in decisions on overall strategy and direction of the organization.
• Problem Solving: Ability to address problems that are broad, complex and abstract, often involving Medical Center-wide issues and requiring substantial creativity, resourcefulness, staff engagement, Lean diagnostic techniques, negotiation and diplomacy to develop solutions.
• Independence of Action: Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources.
• Written Communications: Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers.
• Oral Communications: Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external customers.
• Knowledge: Ability to demonstrate broad and comprehensive knowledge of theories, concepts, practices and policies with the ability to use them in complex and/or unprecedented situations across multiple functional areas.
• Team Work: Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments.
• Customer Service: Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner.

Social/Environmental Requirements

• Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work.
• Work routine is fairly consistent, but employee needs to be able to use judgment to respond to events several times a week.
• No substantial exposure to adverse environmental conditions.

Physical Requirements

• Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally.

Pay Range

$135,000.00 USD – $175,000.00 USD