Communications & Digital Content Specialist
UW School of Medicine and Public Health · Madison, WI · Yesterday
$65k/yrFull-time
About the role
The Ebling Library for the Health Sciences seeks a passionate, dynamic, and creative Communications and Digital Content Specialist to join its team. This position will develop and execute comprehensive communications strategies, manage digital and print outputs, and ensure consistent, accessible, and compelling messaging. The person in this role will work closely with library staff to identify editorial needs, craft high-quality content, and maintain strong brand and style standards while aligning with SMPH and institutional communications guidance.
Responsibilities
- Oversee the library’s strategy for website content.
- Manage all written and visual library communication for external parties and stakeholders, including the biannual library newsletter, regularly occurring news and announcements, and possible annual report via a variety of platforms.
- Create, update, and maintain library branding and style guides for written and visual communications.
- Manage the library’s social media accounts.
- Create and maintain consistent library signage within and outside the library.
- Plan editorial content according to established goals and objectives.
- Develop blog and social content based on local programming, events, and educational services.
- Provide project management and execution of communications programs, initiatives, and tactical plans.
- Communicate with stakeholders to verify requests and identify editorial resources.
- Monitor reach and effectiveness of communication campaigns, projects, and initiatives.
- Review, edit, produce, and troubleshoot content for website and online presence.
- Write, edit, and publish content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns.
- Determine strategy for website content.
Qualifications
- Minimum 3 years of experience in communications and/or marketing.
- Excellent project management and organizational skills, and ability to balance multiple projects at one time.
- Demonstrated skill in written and oral communication.
- Demonstrated ability to work independently as well as function effectively in a team environment, including strong interpersonal skills.
- Experience with website content management systems (e.g., WordPress).
- Experience using graphic design tools (e.g., Adobe Creative Suite) to create promotional and/or educational materials for multiple audiences.
- Proficiency with social media tools and communications strategy.
- Proven experience in communications, marketing, and web design.
Preferred Qualifications
- Experience working within health sciences, higher education, and/or libraries.
- Experience developing, applying, or enforcing digital accessibility standards.
- Bachelor’s Degree with focus in Communications or Marketing, preferred.
Pay
The expected salary range for this position is $65,000 up to $75,000 for highly experienced candidates and actual pay within this range will depend on experience and qualifications.
Benefits
- Generous vacation, holidays, and sick leave.
- Competitive insurances and savings accounts.
- Retirement benefits.