Communication Specialist
About the role
The Communication Specialist supports enrollment marketing and communications for prospective and admitted students from application through enrollment. This role helps improve communication processes, manages web tools and website content, and coordinates communication plans that support SJSU enrollment goals. The position also works closely with Admissions and Enrollment Management teams, tracks communication timelines and admission processes, and supports recruitment and admissions communications across multiple platforms.
Responsibilities
- Develop, organize, edit, and proof content for print, email, and web publications
- Aid in the design and production of admissions and recruitment communication materials
- Maintain and update admissions website content to ensure accuracy and CSU compliance
- Cover communication plans supporting prospective, admitted, and enrolled students
- Collaborate with campus partners on enrollment communication strategies
- Monitor communication timelines and support admissions-related reporting and updates
- Utilize content management systems and communication technologies to support Enrollment Management goals
Requirements
- Working knowledge of, and ability to apply, standard theories, practices, principles, and techniques related to communications in public affairs, media, marketing, and/or sports information
- Thorough knowledge of web communication techniques, platforms, and formats
- Working knowledge of copyright and other applicable laws related to publications and media
- Working knowledge of marketing and research techniques and methods
- Working knowledge of applicable software packages
- Strong story development and journalistic writing skills, with advanced editorial capabilities
- Exceptional interpersonal skills, including strong public speaking, listening, and interpretive abilities
- Strong writing and editing skills with the ability to quickly produce clear, concise documents for internal and external audiences
- Ability to communicate with constituents in a professional and respectful manner
- Ability to build and manage sophisticated media contacts
- Ability to effectively use web technologies to achieve communication goals
- Ability to analyze communication metrics and recommend data-informed adjustments
- Ability to apply market research to identify communication needs and target audiences
- Demonstrated ability to stay informed about campus and current events in order to identify and capitalize on media opportunities that promote the university and increase positive media coverage
Qualifications
- A bachelor's degree and/or equivalent training
- Two (2) years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs
Skills
- Working knowledge of, and ability to apply, standard theories, practices, principles, and techniques related to communications in public affairs, media, marketing, and/or sports information
- Thorough knowledge of web communication techniques, platforms, and formats
- Working knowledge of copyright and other applicable laws related to publications and media
- Working knowledge of marketing and research techniques and methods
- Working knowledge of applicable software packages
- Strong story development and journalistic writing skills, with advanced editorial capabilities
- Exceptional interpersonal skills, including strong public speaking, listening, and interpretive abilities
- Strong writing and editing skills with the ability to quickly produce clear, concise documents for internal and external audiences
- Ability to communicate with constituents in a professional and respectful manner
- Ability to build and manage sophisticated media contacts
- Ability to effectively use web technologies to achieve communication goals
- Ability to analyze communication metrics and recommend data-informed adjustments
- Ability to apply market research to identify communication needs and target audiences
- Demonstrated ability to stay informed about campus and current events in order to identify and capitalize on media opportunities that promote the university and increase positive media coverage
Benefits
Compensation Classification: Administrative Analyst/Specialist - Exempt
I Anticipated Hiring Range: $5,274/month - $5,597/month (Step 1 – Step 4)
CSU Salary Range: $5,274/month - $7,684/month (Step 1 – Step 20)
San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.