Commercialization Manager
About the role
Bevi is seeking a Manager, Commercialization to partner with the Director, Commercialization to execute Bevi's commercial agenda. The ideal candidate will bring CPG or commercialization experience, exceptional communication skills, and the ability to turn commercial strategy into in-market reality.
Responsibilities
- NPI Commercialization:
- Own GTM execution for select NPI programs with oversight from the Director of Commercialization
- Develop launch sell-in strategies, channel-specific positioning, and commercial readiness packages in partnership with Product Marketing, Marketing, and Sales
- Partner with the Product team to ensure commercial requirements are reflected upstream in development decisions
- Track NPI timelines and flag commercial readiness risks — assets, pricing communications, partner sequencing — to the Director ahead of launch dates
- Channel Strategy:
- Build and execute commercial strategies for select Bevi's sales channels
- Serve as the Commercialization point of contact for the select Sales teams
- Support the Director in maintaining the structured field intelligence cadence across all channels
- Assist in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal, synthesizing it into a structured report for Product, Product Marketing, and Leadership
- Sales Event Commercial Prep:
- Support commercial prep for major Sales events and trade shows by managing samples, coordinating meeting calendars, and supporting deck creation
- Help build pre-event sell-in playbooks and post-event reviews
- Field Intelligence & Cross-Functional Support:
- Aid in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal, synthesizing it into a structured report for Product, Product Marketing, and Leadership
- Support the Director in maintaining the structured field intelligence cadence across all channels
- Help with portfolio risk inputs, pricing decision support, and Partner program execution as directed
Requirements
- Bachelor's degree with 3+ years of experience in commercialization, channel marketing, trade marketing, sales operations, or product marketing — preferably in CPG, beverage, or B2B
- Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in story development)
- Strong analytical skills with proficiency in Excel-based commercial modeling
- Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences
- Detail-oriented project execution; ability to manage multiple workstreams simultaneously
- Self-motivated with the ability to thrive in fast-paced, ambiguous environments
- Strong interpersonal and collaborative skills — this function lives on cross-functional trust
Qualifications
- Fluency and comfortability in utilizing AI in day to day work, while recognizing you are still responsible for the end product
- Prior CPG Commercialization, Trade Marketing, or Channel Marketing experience
- Food Service / OOH / AFH channel experience
- Beverage industry background
Skills
- Strong analytical skills with proficiency in Excel-based commercial modeling
- Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences
- Detail-oriented project execution; ability to manage multiple workstreams simultaneously
- Self-motivated with the ability to thrive in fast-paced, ambiguous environments
- Strong interpersonal and collaborative skills — this function lives on cross-functional trust
Benefits
- Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
- 401(k) with company match
- Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
- Generous fully paid parental leave for both birth parents and non-birth parents
- Employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi composting and terra-cycling
- Happy hours, team-building events, bagel breakfasts, Values awards - and more
Compensation
Compensation is a powerful tool to attract, retain, and grow talent at Bevi. Our compensation philosophy centers on 5 principles: market-driven, performance-based, equitable, growth-focused, and a total rewards approach. The posted compensation range reflects the salary for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.
Application Instructions
To apply, please email recruiting@bevi.co. We look forward to hearing from you!