Commercial Roofing Director of Sales
About the role
Eskola, LLC is seeking a Director of Sales to join our dynamic team. This is a senior leadership position responsible for building, directing, and elevating our sales organization across three regions. The ideal candidate is a disciplined, process-driven leader with a proven track record of developing people and achieving sustained revenue growth.
Responsibilities
Lead, coach, and develop the Eskola sales team across all three regions and all three business lines (Production, Service, and Waterproofing).
Establish and enforce a disciplined, process-oriented sales culture rooted in data: pipeline hygiene, activity metrics, conversion rates, and forecast accuracy are non-negotiable.
Own company-wide sales revenue targets and translate them into actionable strategies that reflect the realities of each market.
Define and continuously refine the sales playbook for prospects and customers in Production roofing, Service, and Waterproofing.
Partner closely with the VP of RevOps to align sales strategy with estimating capacity, operational bandwidth, and company growth objectives.
Recruit, onboard, mentor, and retain high-caliber sales professionals across a large, multi-region team.
Create structured performance improvement pathways that are clear, fair, and consistently applied across all regions and business lines.
Drive a high volume of qualified lead generation through systematic outreach, relationship development, and market intelligence.
Ensure the team remains laser-focused on Eskola’s Ideal Customer Profile and establish and govern prospect prioritization criteria.
Own CRM discipline across the entire sales organization, ensuring complete, accurate, and timely data entry and use it to manage performance, coach behavior, and forecast revenue.
Analyze pipeline data across all three regions and business lines to identify trends, risk, and opportunity; present findings and recommendations to senior leadership.
Leverage data to make strategic decisions about market prioritization, territory design, and resource allocation.
Navigate and thrive in a matrixed organizational structure, collaborating closely with estimating, operations, project management, and executive leadership.
Represent the sales function in cross-departmental planning, capacity discussions, and strategic initiatives.
Operate with a high degree of autonomy: self-directed, proactive, and capable of setting direction without waiting to be told what to do.
Develop and maintain a current, nuanced understanding of each regional market, including competitor positioning, client base, project pipeline, and economic conditions relevant to Production, Service, and Waterproofing.
Make clear-eyed go/no-go decisions on pursuits, informed by both market intelligence and an honest assessment of Eskola’s operational readiness in each region.
Represent Eskola at trade shows, association events, and industry networking opportunities across all three regions.
Qualifications
Bachelor’s degree highly preferred; business, construction management, or related field preferred.
10+ years of progressive experience in commercial construction, roofing, or a related industry, with at minimum 5 years in a genuine people-management or team leadership capacity.
Must be able to successfully complete a pre-employment background check and drug screening as a condition of hire.
Must possess a valid driver’s license and a dependable personal vehicle to travel to job sites as required.
Demonstrated, verifiable history of leading large, geographically dispersed sales teams across multiple regions or business lines; not just managing individual contributors, but building organizations.
Proven track record in matrixed environments, working across functions and influencing without direct authority.
Deeply analytical and data-driven; fluency in CRM platforms (HubSpot, Salesforce, or equivalent), pipeline management, and sales performance reporting is required.
Excellent communicator, able to synthesize complex information, deliver hard messages, and inspire diverse teams toward shared objectives.
Strong financial acumen; comfortable with P&L context, margin awareness, and revenue forecasting across multiple business lines.
Willingness and ability to travel extensively across all three regions (expected 40-60% travel).
Preferred Skills & Certifications
Familiarity with commercial roofing and waterproofing systems (TPO, EPDM, PVC, modified bitumen, BUR, metal) at a level sufficient to credibly support and evaluate the sales team’s technical conversations.
Experience selling or leading teams across multiple service or product categories, such as construction production, service and maintenance contracts, and specialty waterproofing.
Experience working directly with Eskola’s Ideal Customer Profile verticals: property management, industrial, manufacturing, healthcare, education, and institutional.
Background in construction estimating, operations, or project management; understanding how work gets done, not just sold.
Familiarity with regional commercial building codes, energy efficiency programs, and roofing-related compliance standards.
Benefits
Medical, Dental, Vision, Life, & Disability Insurance
401K & 401K Matching
Paid Time Off
Health Savings Account
Equal Opportunity Employer
Pay
$130,000 - $160,000 (Based on Qualifications & Experience)
Schedule
Full-Time (In Person)
Monday - Friday, Standard Business Hours
About Eskola, LLC
Founded in 1972, Eskola, LLC has built a legacy of quality and professionalism in commercial and industrial roofing across the North and Southeastern U.S. With hundreds of successful installations and a growing footprint, we continue to expand while staying rooted in safety, customer service, and excellence in workmanship.