Commercial Marketing, Government

About the role

As the Commercial Marketing Lead for the US Government/Public Sector segment, you are the "Voice of the Buyer". You sit at the critical intersection of product, strategy, and sales, serving as the primary architect for how Verily Health Inc.’s diverse portfolio of capabilities is synthesized into a high-value, cohesive narrative for the US Government market.

Responsibilities

• Be the Market & Competitive Intelligence Expert: Creating problem-first messaging and value propositions to present a unified answer to the US Government segment's most pressing challenges through Verily Health Inc.’s solutions and capabilities.
• Leverage your expertise in the market and competitive landscape to deliver effective, end-to-end sales enablement support and commercial marketing for this segment.
• Accelerating Sales Motion: Leading segment marketing for US Government sales, developing and owning the end-to-end campaign strategy and activities to drive pipeline generation.
• Develop effective segment marketing collateral by identifying funnel bottlenecks and developing "pitch-in-a-box" materials and strategic messaging interventions to move deals from discovery to closed-won.
• Driving US Government Commercial Marketing Strategy: Identifying opportunities and gaps in the product strategy, value proposition, and claims to “win” in this segment. Synthesize customer feedback to influence and inform the product roadmap, coordinating effectively across cross-functional teams.
• Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment. Define and refine the "Economic Buyer" and "Technical Influencer" personas.
• Create value propositions that span across Verily’s product pillars, positioning our full suite of solutions as a unified answer to segment challenges. Articulate how Verily’s solutions reduce complexity and speed up the realization of business outcomes for clients.
• Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators. Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
• Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel. Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities.
• Identify high-growth sub-segments and white-space opportunities within the vertical. Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
• Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale. Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 8-12+ years in Product Marketing (PMM), Commercial Strategy, Management Consulting, or a related Commercial role.
• Proven experience in B2B HealthTech, US Government, or SaaS. At least 5-7 years of specific experience selling to, marketing to, or working within the US Government vertical is required. Experience specific to HHS (e.g. FDA, CMS, NIH, CDC) is strongly preferred.
• Demonstrated ability to enable sales or business development teams within complex, multi-stakeholder B2B sales cycles.
• Act as a strategic advisor to the US Government Sales Lead, providing market signals that help refine the go-to-market approach. Maintain deep subject matter expertise and understanding of Verily Health Inc.’s solutions and capabilities that are sold to this segment, such that you can join customer pitches, speak on industry panels, prep executive talking points, and partner directly with executives and leaders to further the GTM strategy.