Commercial Enablement Lead

Responsibilities

• Own Commercial Enablement strategy aligned to Donor Gamete revenue priorities
• Ensure seller and manager readiness for product, pricing, and GTM changes
• Drive adoption and reinforcement of approved sales motions and value messaging
• Partner with Egg and Sperm Sales Managers to enable manager-led coaching and accountability
• Translate commercial strategy into actionable guidance for day-to-day selling execution
• Prioritize exceptional customer service experiences through intimate knowledge of market landscape, installed base, customer journey, and sales cycle creating enhancements to satisfaction and retention
• Implement commercial enablement and training programs to achieve revenue targets, expand market share, and drive sustainable growth across multiple regions, leveraging data-driven insights and performance metrics
• Analyze and stay updated on market trends, competitive landscape, and customer insights to identify new business opportunities
• Use agreed performance metrics to assess adoption, readiness, and enablement impact
• Partner with Sales Operations to translate demand insights into enablement priorities
• Measure and improve time-to-productivity for new hires and sellers transitioning into new roles, products, or sales motions
• Track adoption of defined sales motions, playbooks, and commercial enablement programs, ensuring consistent execution across teams
• Evaluate manager coaching effectiveness by monitoring coaching participation, quality indicators, and subsequent seller performance improvement
• Monitor seller readiness and certification completion, ensuring sales teams are equipped and prepared to execute go-to-market strategies
• Align individual responsibilities with prioritized activity, metrics, and business strategy evolving center of excellence
• Identify trends, opportunities, and challenges impacting sales performance and strategies to remediation
• Increase reps' efficiency with lead conversion, transactions, and time management; enhance core competency of proactive approach to sales
• Develop and deliver training and coaching programs to educate sales teams on new processes, tools, best practices, and adoption of process improvements
• Partner with sales leadership to identify skill gaps and development needs to execute targeted training initiatives

Qualifications

• Strong critical thinking and analytical mindset with strong business acumen and extreme ownership
• Solution-driven leader who challenges legacy thinking and translates commercial strategy into practical, scalable sales execution
• Influential leader who navigates ambiguity effectively and drives alignment and accountability in fast-changing commercial environments
• Proven ability to foster a culture of collaboration, continuous improvement, and performance excellence across cross-functional teams
• Proven track record of commercial or sales enablement equipping sales teams and leaders to execute sales motions, messaging, and value propositions that drive revenue and customer outcomes
• Strong outside-in perspective with the ability to understand customer needs, competitive dynamics, and market trends across a diverse portfolio
• Ability to inspire and motivate teams to achieve exceptional results through data-driven performance management
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal stakeholders
• Strong knowledge of sales processes, methodologies, CRM systems, and a passion for integrating modern technology and tools into sales operations
• Minimum of 10 years’ experience in Sales, Commercial Enablement, Marketing, or Customer-facing leadership roles
• Proven track record of enabling sales performance and revenue growth through improved seller readiness, adoption of sales motions, and disciplined execution of go-to-market strategies
• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred