Commercial Director - Central

About the role

The Commercial Director is responsible for leading the commercial execution strategy and business performance across an assigned region. This role serves as a key member of the Regional Leadership Team, partnering closely with the Regional VP/GM to execute strategic priorities, drive profitable growth, and ensure best-in-class execution throughout the market. The Commercial Director provides leadership across commercial operations, distributor execution, field sales performance, business development, retail execution, and cross-functional alignment. This individual ensures the region consistently delivers against revenue, distribution, market share, execution, and profitability objectives while developing high-performing teams.

Responsibilities

• Partner with the Regional VP/GM to develop and execute the region's commercial strategy
• Translate national initiatives into regional execution plans
• Lead commercial planning to achieve revenue, volume, profitability, and market share objectives
• Identify growth opportunities across channels, customers, and distributors
• Ensure flawless execution of company priorities and annual operating plans
• Drive accountability for regional business performance
• Own the region's commercial performance by monitoring and improving sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, budget adherence
• Utilize data and insights to identify trends, risks, and opportunities while implementing corrective actions as needed
• Provide leadership over regional commercial execution by driving execution excellence across all markets, ensuring consistent retail standards, improving display execution and promotional compliance, monitoring distributor execution, leading performance reviews, establishing operational best practices, driving continuous process improvement
• Partner with distributor leadership and key regional customers to improve execution quality, maximize distribution opportunities, resolve operational challenges, execute promotional programs, improve retail visibility, strengthen strategic partnerships
• Serve as the commercial leader connecting regional execution with corporate functions, including Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, Category Management
• Manage the regional commercial budget, including trade investments, regional marketing funds, operational expenses, headcount planning, forecasting, financial reporting; drive disciplined investment decisions that maximize return on investment
• Support long-term business planning through Annual Operating Plan (AOP), Quarterly Business Reviews, market planning, forecasting, territory optimization, resource allocation, commercial capability development; recommend strategies that improve growth and operational effectiveness
• Think strategically while executing operationally; lead through influence across cross-functional teams; build strong distributor and customer relationships; develop future leaders; make data-driven decisions; drive accountability; foster a high-performance culture; lead change effectively; continuously improve commercial processes

Requirements

• Bachelor's degree in Business, Marketing, Finance, or a related field required
• 10+ years of progressive commercial leadership experience within the CPG, beverage, food, or consumer goods industry
• Multi-unit or regional sales leadership experience
• Experience leading cross-functional teams
• Distributor management experience
• Experience developing high-performing teams
• Strong understanding of retail execution and field sales operations
• Field‑based role requiring presence in the Central Region of the United States; valid U.S. Driver's License required; must pass MVR screening

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long and short‑term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

Pay

Salary Range: $140,000‑$175,000 plus incentives