Commercial Channel Manager

Job Details

Swire Coca-Cola is a family-owned bottling company with a rich history spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors, creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states.

Why you’ll love working at Swire Coca-Cola

• Health coverage (3 medical options, dental and vision)
• 401(k) Retirement Plan with company match
• FREE virtual primary care, acute care and physical therapy
• FREE Employee Assistance Program
• Company-paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
• Discounted & free product
• Tuition reimbursement
• Opportunities for career advancement
• Opportunities to give back to communities and causes you care about

Responsibilities

• Work with brand teams to build Look of Success framework (KO, Monster, Dr Pepper, Core Power, VEB) to understand and implement all brand programs and develop trimester plans maximizing the tools provided by the brand teams
• Formalize channel Look of Success with input from Channel Lead, present trimester LOS plans to executive leadership team as part of trimester planning strategy, and build out channel monthly LOS recording deck for channel lead
• Manage annual channel marketing budget
• Review custom POS requests submitted by sales/ops teams and determine the appropriateness of the requests based on cost, usage and timeliness criteria
• Move approved requests to graphic design team to ensure projects are completed in compliance with POS request process
• Collaborate with Channel Lead and Commercial Operations Manager to identify and obtain customer specific merchandising equipment, develop and obtain customer/channel specific POS elements
• Formalize and execute orders for merchandising equipment, premiums, and point of sale to support all channel pillar programs, work with CCNA counterparts where appropriate to obtain approvals on brand POS to ensure alignment with Coke’s guidelines
• Ensure that POS arrives to sales centers on time and gets placed in market quickly and efficiently to minimize waste
• Plan and conduct regular Key Account Manager Marketing Meetings to communicate trimester plans and collaborate with National Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment
• Steward development of consumer-facing sweepstakes through Shopper Marketing Manager (rules/POS creation in compliance with laws and regulations) and handle administration and fulfillment of prizes
• Create and post sell sheets for brand/channel programs incremental to trimester LOS, create custom brand coupons and OBMs and manage redemptions
• Collaborate with Asset Managers to develop chain-specific programs that not only fulfill contractual agreements with our asset partners, but also create value for our retail customers
• Coordinate brand market blitzes with sales operations teams to ensure proper execution of key pillar programs and analyze results of program effectiveness and recommend solutions

Requirements

• A high school diploma (or GED) with some college and relevant experience required
• A bachelor's degree preferred
• 6+ years general work experience required
• 2+ years in the consumer goods/beverages industry preferred
• Knowledge of channel strategy
• Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers