Commerce Writer, Allure
About the role
Condé Nast is a global media publishing company with a portfolio of influential brands across print and digital formats. This role is based in New York, NY, and focuses on creating commerce-driven content for Allure, engaging readers with product journalism and shopping recommendations.
The ideal candidate will be passionate about beauty products and shopping, with a strong background in product journalism and the ability to write across shopping and beauty-adjacent categories. They should be comfortable optimizing content for affiliate marketing, SEO, and social/newsletter distribution, while analyzing traffic and conversion data to inform future stories.
Responsibilities
- Write, pitch, and optimize up to 12 commerce stories (new and evergreen) each week, ensuring content aligns with Allure’s brand voice and includes video and visual assets where applicable.
- Collaborate with the Commerce Editor and Senior Shopping Director to manage a long-term commerce editorial calendar, featuring seasonal and ongoing shopping content.
- Identify and plan around editorial categories and seasonal tentpoles that present commerce opportunities, using purchasing data, site analytics, trend research, and competitive analysis.
- Discover new shopping categories and trending products for Allure to test, staying ahead of consumer interests.
- Serve as a commerce evangelist for the Allure editorial team, supporting research and optimization of all shoppable content.
- Manage logistics for product call-ins, returns, and production shoots for shopping visuals.
- Coordinate with the Commerce and Audience Development teams to share data and best practices for editorial decision-making.
- Develop a clear editorial point of view for product and shopping recommendations that reflects Allure’s brand voice and testing methodology.
- Create and present product reviews and editorial content across video and social-first platforms, including on-camera appearances.
- Capture, produce, and edit high-quality, social-first video content optimized for digital platforms.
- Additional duties as assigned by the manager.
Requirements
- Minimum of two years of experience writing or editing commerce/affiliate content at a digital property, including front-of-camera and video editing experience.
- Solid knowledge of SEO tactics to attract a buying audience.
- Familiarity with building, coding, and executing newsletters strategically.
- Experience analyzing performance across verticals, product categories, retailers, and content types to optimize revenue generation.
- Experience managing product sourcing logistics at a digital property (editorial or commerce).
- Strong organizational skills, self-directed work style, and polished communication skills.
- Ability to serve as on-camera talent, demonstrating an engaging and credible presence.
Skills
- Product and shopping editorial expertise.
- Enthusiasm for defining content-to-commerce strategy.
- Self-starter mindset with a passion for accelerating Condé Nast’s commerce business.
Pay
The expected base salary range for this position is $75,000–$93,000, with potential eligibility for discretionary bonus compensation. Salary offers are based on skills, training, experience, and education.
Benefits
In addition to salary, this role includes a generous employee benefits package.