Commerce Media Strategist, Amazon + Retail Media Networks(Walmart + Criteo) Search

About the Role

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media with over 1,200 employees. We unite media and measurement to eliminate waste and scale what works, supported by proprietary technology like Bliss Point by Tinuiti. This role supports 100% remote work.

Research shows that women and other marginalized folks often hesitate to apply unless they meet every qualification. If you believe you qualify but don’t check every box, we encourage you to apply.

Responsibilities

• Build, drive, and optimize Amazon and Retail Media (Walmart, Target, Kroger, etc.) search marketing campaigns to meet and exceed client goals, measured by performance metrics like conversion rates and ROI.
• Foster strong client relationships through effective communication (virtual, asynchronous, and in-person) to achieve a Client Satisfaction score of 9+ and Client Retention of 95%+.
• Develop sophisticated omnichannel commerce media strategies tailored to each client’s unique goals, ensuring sustainable growth, retention, and profitability.
• Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms.
• Integrate Tinuiti’s product and technology suite into channel activations, focusing on scalability, growth, and efficiency, measured by key client metrics.
• Demonstrate fluency in Tinuiti’s product app suite by utilizing tools in day-to-day work, providing feedback, and leveraging them for client communications.
• Analyze cross-channel data and insights to interpret trends and make strategic recommendations aligned with clients’ KPIs.
• Achieve Same Store Growth targets for managed clients using data analytics to optimize campaign performance.
• Maintain expert-level knowledge of relevant commerce media platforms and educate clients/internal teams on updates and benefits.
• Maintain annual certifications for commerce media platforms applicable to your book of business.
• Exemplify innovative thought leadership within your vertical/channel and contribute to agency best practices.
• Collaborate with other channel specialists to share knowledge and foster a multi-channel approach to client strategies.
• Delegate tasks effectively across commerce team members to execute strategies.
• Proactively assess and diagnose omnichannel opportunities for improvement to achieve growth, retention, and profitability targets.
• Contribute to a culture of continuous improvement by experimenting with new strategies and tools.
• Prioritize and manage time across clients, partner relationships, and internal initiatives to ensure timely delivery of strategic objectives.
• Take ownership of assigned accounts by proactively managing day-to-day operations, quality-checking deliverables, and monitoring performance.

Values

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
• Culture of ownership: Acts with speed, eliminates waste, and holds oneself accountable.

Requirements

• 5-7 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $100k+.
• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. (preferred).
• Experience with Skai, Analytic Index, Pacvue, and Helium10 (preferred).

Pay

The hiring salary range for this role is $80,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities, market parity, and alignment with market data.

Benefits

• Unlimited PTO: Unlimited paid time off, 20 paid holidays (including long weekends), and a fully remote environment.
• Healthcare: Medical, dental, vision, life & disability insurance, and flexible spending accounts.
• Retirement: 401(k) match up to 4% of contributions at 100%.
• Perks and Wellness: Fringe, Forma, unlimited telemedicine and teletherapy at no cost, and "Thankful giving" programs.
• Equity: Available upon request.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay; partners receive 12 weeks.
• Learning and Development: On-demand learning, mentorship programs, and leadership development resources.