Commerce Media Senior Strategist (Analytics Focus), Amazon DSP

About the role

Tinuiti is seeking a Data Analyst to join its Client Delivery team. This role plays a crucial part in providing data-driven insights and strategic recommendations directly to our clients on the Amazon platform.

Responsibilities

• Data Extraction and Management: Extract, clean, transform, and load data from Amazon Marketing Cloud (AMC), Amazon Advertising (Seller Central/Vendor Central), and other relevant data sources.
• AMC Expertise: Deeply understand and effectively utilize Amazon Marketing Cloud to conduct advanced audience segmentation, campaign performance analysis, path-to-conversion studies, and other custom analyses for client accounts.
• Amazon Advertising Analysis: Monitor and analyze key performance indicators (KPIs) across various Amazon Advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) for our clients.
• Performance Reporting: Develop and maintain regular and client-facing reports and dashboards to visualize key trends, campaign performance, and insights.
• Insight Generation: Identify significant trends, anomalies, and opportunities for optimization within Amazon marketing and advertising data specific to client objectives.
• Strategic Recommendations: Translate data insights into actionable recommendations and present them directly to clients to improve campaign efficiency, targeting strategies, and overall marketing effectiveness on Amazon.
• Experiment Design and Analysis: Collaborate with client teams to design and analyze A/B tests and other experiments to measure the impact of marketing initiatives.
• Client Communication: Effectively communicate data findings, insights, and recommendations to clients in a clear and concise manner, both verbally and in writing.
• Collaboration: Partner closely with internal marketing managers and campaign specialists, as well as directly with client stakeholders, to understand their data needs and provide relevant analysis and support.
• Documentation: Maintain clear and concise documentation of data sources, methodologies, and reporting processes for client accounts.
• Staying Current: Keep abreast of the latest features and updates within Amazon Marketing Cloud and Amazon Advertising to provide clients with the most up-to-date strategies.
• Junior Data Science Projects: Assist in developing predictive models for forecasting client product demand on Amazon, contribute to client projects involving customer segmentation and lifetime value analysis to inform their Amazon strategy, and support the development of algorithms to optimize bidding strategies on Amazon Advertising for client campaigns.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline.
• Master’s degree in Data Science preferred.
• Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC).
• This includes data querying, audience building, and leveraging AMC tools for advanced analysis to address client needs.
• Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central).
• Understanding of campaign structures, reporting metrics, and optimization levers is crucial for client success.
• Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives.
• Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports.
• Proficiency in SQL for data querying and manipulation. Familiarity with scripting languages like Python or R is a plus.
• Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding.
• Strong attention to detail and a commitment to data accuracy in all client deliverables.
• Ability to manage multiple client projects and deadlines in a fast-paced environment.
• Ability to work independently and collaboratively within internal teams and directly with clients.

We Offer

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.