College Co-op: Corporate Communications Analyst
Independence Blue Cross · Philadelphia, PA · 1 mo ago
OTHRFull-time
About the role
The External Communications Department works to shape and communicate the company’s external story. This includes creating public-facing key messages for the company, identifying and creating opportunities for executive leaders to speak publicly on key topics, serving as the primary resource for local, regional, and national news media, working closely with Independence departments on external communications efforts, including thought leadership campaigns, sponsorship opportunities, special events, and social media content, protecting the company brand through reputational risk planning and brand protection, and developing public health awareness campaigns.
Responsibilities
- Collaborating with External Communications team members on a variety of projects
- Contributing to executive communications initiatives
- Assisting with the creation of communication plans and strategic messaging
- Drafting media alerts and/or press releases
- Building media lists
- Developing media pitches
- Conducting media monitoring
- Helping write social media posts and contributing to the development of social media plans
- Assisting with a range of writing and editing needs, such as audience-specific publications and executive briefings
- Conducting research to support Corporate Communications team projects
- Providing support for photo shoots, video shoots, and special event planning and coordination
- Opportunities to work on projects for other teams within the division, including Associate Communications and Provider Communications
Requirements
- Strong writing and verbal communication skills
- Solid organizational and time management skills
- Basic understanding of common public relations activities and terminology
- Proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel
- Ability to take initiative and work independently as a self-starter
- Maturity and professionalism to work effectively as part of a team
- Digital and/or social media experience is a plus
- Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app
Qualifications
- Accepted majors: Public Relations, Communications, Journalism, Marketing, Social Media, Internal Communications, Associate Communications
- Classification: Junior or Senior undergraduate students; Recent graduate (must be within one year or less of the program start date)
- Minimum GPA: 3.2 or higher