Cobrand Acquisition Strategy, Performance & Analytics

About the role

Citi is seeking a Lead Analyst, Acquisition Strategy & Performance Analytics to drive the performance of high-profile cobrand credit card partnerships. This role involves analyzing performance data, developing dashboards, and coordinating with various teams to optimize acquisition strategies.

Responsibilities

• Analyze acquisition performance KPIs using tools like Adobe Analytics and Tableau, translating data into actionable insights.
• Develop and maintain an acquisition performance dashboard, collaborating with channel managers to refine reporting methods and highlight meaningful trends.
• Deliver weekly performance updates identifying risks and opportunities, facilitating discussions to address issues proactively.
• Evaluate key financial metrics related to acquisition marketing investments, ensuring alignment with performance outcomes and identifying ways to enhance ROI.
• Create high-impact presentations for senior leadership and external partners, synthesizing cross-functional data into clear findings and recommendations.
• Coordinate the monthly marketing initiatives roadmap and test-and-learn plan with acquisition channel teams, capturing and sharing results across the business.
• Partner with the competitive insights team to compile and interpret market intelligence, using findings to refine acquisition strategies and differentiate from competitors.

Requirements

• 6–10 years of experience in financial services or marketing, with a strong focus on program management and performance analytics.
• Demonstrated ability to manage multiple projects simultaneously, maintaining accuracy and quality under tight deadlines.
• Proficiency in Adobe Analytics and Tableau, with the ability to build dashboards, analyze trends, and communicate findings clearly.
• Proficiency in Microsoft Office, including Excel, PowerPoint, Word, with the ability to produce polished, senior-ready outputs.
• Broad knowledge of P&Ls, marketing investment management, and the ability to connect financial metrics to strategic decisions.
• Exemplary communication and presentation skills, with confidence presenting to senior leadership and external partners across a matrixed organization.
• Demonstrated success managing internal and external partnerships, including the ability to coordinate across cross-functional teams and negotiate complex workstreams.

Qualifications

• A Master's degree in a relevant field such as Business, Marketing, Finance, or Analytics (beneficial).
• Experience leading competitive analysis and translating market intelligence into strategic recommendations (beneficial).

Benefits

• Hybrid working model with 3 days in the office and 2 days remote.
• Direct exposure to senior leadership and high-profile external partnerships.
• The opportunity to lead special projects focused on new acquisition channels and capabilities.
• Access to learning and development resources supporting continued growth in analytics, strategy, and financial services.
• A competitive compensation and benefits package, including financial wellbeing support and programs for health and work-life balance.
• The scale and reach of a global financial institution, with a collaborative culture of a focused, high-performing team.