Clinical Marketing Liaison (MSSC)

Key Responsibilities

• Develop, maintain, and grow relationships with referring providers, clinics, hospitals, therapy groups, and community partners
• Serve as the primary point of contact for referral sources, ensuring timely communication and follow-up
• Conduct regular in-person and virtual visits to referral partners to educate on services and clinical outcomes
• Educate referral partners on Michigan Sports and Spine Center's services, providers, treatment pathways, and patient benefits
• Present clinical programs, outcomes, and differentiators in a professional, compliant manner
• Support launch of new services, providers, or locations through targeted outreach initiatives
• Act as a liaison between referral sources and internal clinical teams to support smooth transitions of care
• Assist with referral troubleshooting, scheduling coordination, and communication gaps as needed
• Ensure referral partners understand workflows, documentation requirements, and points of contact
• Identify market opportunities, referral trends, and growth opportunities within assigned territory
• Track outreach activity, referral volume, and relationship engagement metrics
• Provide regular reports and insights to leadership regarding market feedback and growth performance
• Ensure all marketing and outreach activities comply with HIPAA, Stark Law, and healthcare marketing regulations
• Maintain professional conduct that reflects the mission, values, and reputation of the organization

Qualifications

• Minimum 2 years of experience in healthcare outreach, clinical liaison, or provider relations
• Strong understanding of musculoskeletal, orthopedic, pain management, or spine services preferred
• Excellent interpersonal, communication, and presentation skills
• Ability to build trust and credibility with clinical and administrative stakeholders
• Strong organizational skills with the ability to manage a territory independently

Skills & Competencies

• Relationship building and strategic networking
• Clinical communication and education
• Professional presentation and public speaking
• Time management and territory planning
• Problem-solving and follow-through
• Data tracking and reporting

Physical & Travel Requirements

• Regular local travel to referral partner locations
• Ability to attend meetings, presentations, and community events
• Prolonged periods of sitting, standing, and driving as required