Client Partner
Playbook Media · United States · 1 mo ago
RemoteRemoteBusiness DevelopmentFull-time
About Us
Founded by experienced Silicon Valley marketing professionals, Playbook Media is a performance marketing agency built to accelerate our clients' growth. We operate as a fully remote team, with roots on the West Coast and teammates across the U.S. Our clients are venture-backed disruptors and ambitious brands, and we help them scale through expert media buying, performance-focused creative, and advanced analytics. We pride ourselves on understanding our clients' needs and working hand-in-hand with their internal teams to solve the problems core to growth.
Responsibilities
- Own a portfolio of strategic client accounts end-to-end, from onboarding through retention and growth.
- Apply Playbook Media's proven frameworks and best practices to manage and deepen client partnerships.
- Lead client communication through regularly scheduled and ad hoc meetings with clear, confident strategic direction.
- Develop and execute roadmaps, testing plans, and performance reviews on weekly, monthly, and quarterly cycles.
- Drive client growth through data-backed recommendations, proactive insights, and a strong marketing point of view.
- Bring knowledge of SEO and AEO strategies to advise clients on organic and AI-driven search visibility.
- Use Claude and other AI tools to synthesize performance data, build client presentations, draft follow-ups, and automate repetitive workflows.
- Collaborate with internal creative, media, and analytics teams to maximize results and serve as the client's internal advocate.
- Share learnings across accounts to raise the strategic bar for the full client partner team.
Requirements
- 5+ years in a client-facing marketing or agency role, with a track record of owning strategic accounts independently.
- Strong command of growth marketing fundamentals: paid media, conversion optimization, attribution, and full-funnel performance strategy.
- Working knowledge of SEO and AEO (Answer Engine Optimization), including how AI-driven search is reshaping content and discoverability strategy.
- Hands-on experience using Claude (or similar LLMs) to synthesize data, generate client deliverables, and streamline repetitive tasks.
- Ability to build strong client relationships and turn performance challenges into clear, confident recommendations.
- Skilled at presenting insights through polished, persuasive slide decks and data analyses.
- Sharp judgment, high ownership, and comfort managing multiple accounts in a fast-paced environment.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Experience marketing insurance, fintech, or broader financial services products for high-growth brands is a strong plus.
- Direct experience managing paid campaigns across Google Ads, Meta, TikTok, or similar platforms.
- Familiarity with performance analytics tools and attribution methodologies (MMM, MTA, incrementality testing).
- Experience building or refining AI-assisted workflows for client reporting, meeting prep, or content generation.
- Demonstrated ability to analyze complex datasets and translate them into executive-level strategy.
- Advanced degree in business or marketing (MBA, Master's in Marketing, or similar) is a plus, not a requirement.
Benefits
- Competitive salary and bonus program
- 401(k) with company match
- Medical, Dental, and Vision coverage
- Uncapped vacation and sick time
- Training and personal development support
- Primarily remote work environment, with optional quarterly regional get-togethers
- Annual company offsite
- Parental leave
Location: Remote. Must be US-based and ideally in Western or Mountain Time Zones.