Clickstream Tagging Analyst

Job Responsibilities

• Drive analytics data collection and measurement efforts by partnering with stakeholders
• Translate business objectives into feature measurement specifications with detailed acceptance criteria
• Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
• Review development specifications and resolve tagging or analytics gaps within digital channels
• Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics
• Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
• Validate resolutions and maintain data integrity within reporting platforms
• Document data collection standards for new development efforts and site functions
• Provide consistent updates on progress, issues, risks, and concerns to digital analytics management
• Troubleshoot data requests and configure changes to support business needs
• Maintain strong partnerships with business solution analysts and technical project teams

Required Qualifications, Capabilities, and Skills

• Minimum 5 years of business analysis experience
• Experience with behavioral or click-stream data using analytics platforms such as Adobe Analytics or Google 360
• Experience validating analytics tags on web and mobile platforms
• At least 1 year working in an agile environment
• Experience working with web and native mobile app data
• Experience managing web analytics or tag management projects
• Experience with query languages such as SQL or Python
• Strong knowledge of business analysis tools and practices
• Excellent communication, project management, and client partnership skills
• Proven critical and strategic thinking abilities
• Ability to work in a fast-paced environment, meet deadlines, and perform at high standards with limited supervision

Preferred Qualifications, Capabilities, and Skills

• Experience in a financial services environment

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.