Clay Automation & Lead Generation Specialist - 20168

Key Responsibilities

• Build, maintain, and optimize Clay workflows and enrichment waterfalls
• Design scalable automation processes for lead sourcing and enrichment
• Continuously improve workflow efficiency, accuracy, and data quality
• Identify opportunities to automate manual prospecting tasks
• Source companies that match the organization's ideal customer profile (ICP)
• Research and identify business owners and key decision-makers
• Build targeted prospect lists for outbound business development campaigns
• Deliver 50-100 vetted, high-quality leads each month to support the internal business development team

Data Enrichment

• Enrich prospect records using multiple third-party data providers
• Utilize tools such as: Clay, Wiza, People Data Labs, Contact, OutProseo, Datagma, Additional enrichment platforms as needed
• Validate contact information and improve overall data completeness

Data Quality & CRM Management

• Clean, deduplicate, and quality-check prospect databases
• Maintain organized datasets for outbound campaigns
• Push completed prospect lists into outbound platforms and CRM systems
• Support ongoing database maintenance and optimization

Continuous Optimization

• Monitor enrichment costs and workflow performance
• Optimize processes to improve contact rates while reducing operational expenses
• Stay current with emerging lead generation tools and best practices
• Recommend improvements to prospecting strategies and automation workflows