City Launcher (New York/New Jersey)

About the Role

As a City Launcher, you plant the flag. You open your market end to end—securing the facility, recruiting founding captains and free agents, building local buzz, and running the launch season. You stay as the face of Brodie in your city: at every game night, open runs, in group chats, and known by name by captains and players. This role is about validating the market, proving the model, and growing it season over season. You’ll work closely with leadership across operations, growth, brand, and people to build the repeatable launch playbook every future Brodie city will run on.

This role is ideal for someone who:

• Wants to own a city rather than a line on a territory spreadsheet.
• Can sell end to end, from cold calls with gym owners to handshakes with founding captains.
• Is plugged into local basketball—parks, programs, coaches, run culture, etc.
• Is energized by fast-moving startup environments.
• Wants a real path to running multiple cities, a state, or a country as we grow.
• Is excited to help shape a category-defining brand.

Responsibilities

Launch the Market

• Own the full launch cycle in your market, from first cold outreach through to a sold-out opening night.
• Identify gyms and facilities within your territory, then negotiate and lock in the right venue.
• Build relationships with gym owners, local businesses, brands, community organizations, and strategic partners.
• Recruit and secure a minimum of 24 founding captains per league, plus a healthy pool of free agents, to establish strong early community engagement.
• Manage your location’s social page in the lead-up to launch—building the following, anticipation, and local waitlist before night one.
• Develop outbound strategies across email, phone, LinkedIn, DMs, networking, and events.
• Validate the market with real numbers—demand, pricing, fill rate, waitlist—so leadership can decide where Brodie goes next.

Recruit Captains, Teams & Free Agents

• Tap into local basketball programs, coaches, high schools, colleges, rec centers, parks, open gyms, community centers, barbershops, and small businesses to source captains and teams.
• Host open runs that turn curious players into free agents, free agents into teams, and teams into returning captains.
• Promote and drive the referral program so captains and players become your largest recruiting channel.
• Recruit and place free agents onto teams so nobody who wants to play gets left out.
• Show up where the game already lives—leagues, tournaments, pickup, and local events—and bring Brodie into those rooms.
• Track pipeline activity and performance metrics in CRM so recruitment is forecastable, not lucky.

Own the Season and the Community

• Attend game nights in your market. You are the face of Brodie in your city.
• Build genuine relationships with captains and players to drive retention and season-over-season re-registration.
• Build relationships with fans, families, and spectators so game night becomes a community rather than a booking.
• Monitor the health of your league in-season—retention, team count, waitlist, feedback.
• Partner closely with Operations on game-night execution while retaining ownership of growth, revenue, and community in your market.
• Earn the right to expand: stabilize your market, then help launch and oversee adjacent cities as your territory grows.

Build the Playbook and Represent the Brand

• Help create the repeatable launch playbook, outreach cadences, and grassroots recruitment strategies every future Brodie city will use.
• Continuously test and improve messaging, outreach, and conversion strategies.
• Contribute ideas around positioning, packaging, pricing, and go-to-market strategy.
• Act as an ambassador for Brodie within your community and build authentic relationships that align with Brodie’s culture and energy.
• Bring a high-energy, people-first presence to every interaction.

Requirements

• 3+ years of experience in sales, partnerships, community management, or growth.
• Strong outbound and relationship-building skills, and comfort generating your own pipeline from a standing start.
• Experience managing conversations from first touch through close.
• Strong communication and presentation skills—equally credible with a facility owner and with a group of players in a gym.
• Highly self-motivated and comfortable operating autonomously.
• Ability to thrive in fast-paced, evolving environments.
• Real passion and expertise for basketball, sports culture, and community.
• Technologically savvy—tech fuels our growth, you need to have strong tech acumen.
• Based in your launch market (New York / New Jersey), with travel across your territory as it expands.
• Availability on evenings and weekends.

Nice to Have

• An existing network in the local basketball community—programs, coaches, parks, run groups, or tournaments.
• Experience in startup or high-growth environments.
• Background in sports, events, hospitality, fitness, lifestyle, or entertainment industries.
• Experience running social media for a local brand, venue, team, or community.
• Experience building or improving sales and go-to-market processes.
• Familiarity with CRM and pipeline management systems (e.g., HubSpot).
• Experience selling partnerships, sponsorships, memberships, or experiential products/services.
• Experience managing people, a venue, or a location.

Pay

Total target cash compensation for this role is $70,000 - $80,000 USD base salary plus uncapped commission (approximately $500 per team signed). Compensation is based on skills, experience, qualifications, internal equity, and business needs.

Benefits

• Highly competitive pay and uncapped commission.
• Significant growth and mentorship opportunities.
• Professional development budget.
• Play Brodie League for free.
• Opportunity to work for an organization at the intersection of sports, fashion, and tech.

Schedule

This is a full-time role requiring in-market presence, including evenings and weekends.

Location: Based in your launch market (New York / New Jersey).

Territory: New York / New Jersey.