Chief Brand & Engagement Officer
United Way for Southeastern Michigan · Detroit, MI · 1 mo ago
HybridMarketingFull-time
About the role
The Chief Brand & Engagement Officer is responsible for driving the organization’s brand strategy and enhancing customer engagement.
Responsibilities
- Develop and implement comprehensive brand strategies aligned with organizational goals.
- Lead initiatives to enhance customer engagement through digital and traditional channels.
- Collaborate with cross-functional teams to ensure alignment on brand messaging and campaigns.
- Oversee brand management processes including logo usage, collateral creation, and social media presence.
- Monitor brand reputation and make recommendations for improvement based on market trends and feedback.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- Minimum 10 years of experience in brand management or marketing.
- Proven track record of successful brand development and campaign execution.
- Strong understanding of digital marketing principles and analytics tools.
- Excellent interpersonal and leadership skills.
Qualifications
- Experience in leading high-performing teams.
- Ability to manage multiple projects simultaneously.
- Knowledge of regulatory compliance standards relevant to branding and marketing.
Skills
- Strategic thinking and problem-solving skills.
- Effective communication and presentation skills.
- Proficiency in Microsoft Office Suite and brand management software.
Benefits
- Competitive salary package.
- Flexible work schedule.
- Professional development opportunities.
- Health insurance benefits.
Pay
- $80,000 - $100,000 annually.
Schedule
- Full-time position.
Contact Information
To apply, please fill out the application form below. For more information about the position, please contact [Contact Information].